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Was this the plan of a PR stunt all along? Stream it on Christmas?
I found it pretty funny. Better than Neighbors from earlier in the year.How was it?
Was this the plan of a PR stunt all along? Stream it on Christmas?
I've had that thought from the beginning. PR stunt of all time.
... From the critical reviews I have seen, they have ranged from terrible to okay. Perfect PR stunt for a crap film.
I've had that thought from the beginning. PR stunt of all time.
I always thought that it was wierd to make a movie about kililling a current leader of a counrty. Even though the leader is a complete butthole...just doesn't seem right. I think Obama is the worst president that we've ever had but I would really be pissed if somebody made a movie about killing him.
There's no way considering they lose a lot of money by not showcasing it in movie theaters first.
Considering they had almost a million downloads, i'm guessing that they didn't lose any money at all. Pairing downloads with theater release has been something the movie industry has been fighting to get for a while now. This gave Sony the opportunity to be the first to skirt the movie theater's backlash on this topic.
Considering they had almost a million downloads, i'm guessing that they didn't lose any money at all. Pairing downloads with theater release has been something the movie industry has been fighting to get for a while now. This gave Sony the opportunity to be the first to skirt the movie theater's backlash on this topic.
Eh, that's only $12 million tops from downloads (probably much less considering not everyone did the $12 download to own it).
With a limited theater release, I don't know how to find box office data, but that would mean they need to make another $32 million to cover the film's budget of $44 million.
They would've broken that eeeeeaaaasssyyyyy with a theater-only release.
Incompetent, moronic North Korean leader aside, has anyone noticed that Franco/Rogen movies seem to be getting worse and worse? Knocked up was really funny, Express was funny, The End was pretty funny and from what I gathered this film blew chunks, or at best, was okay.
You do realize that this movie has terrible reviews and critics almost unilaterally think the movie stinks, right?
They in no way whatsoever would have came anywhere close to break even on a theater only release. Hot Tub Time Machine only grossed $14MM in the theaters in it's opening weekend, and people weren't widely being told that movie sucked, like they were with this film. I would bet that this movie would have epically bombed if it weren't for the hack. Instead, it matched it's better movie predecessor's opening weekend on its first day by streaming online.
Btw, I am not making up the fact that film makers have been pushing hard for theaters to let them pair opening days with online releases. It is something that will eventually happen.
Correct. I love stupid movies that are funny. They just aren't very funny anymore. Just sort of vulgar and intentionally offensive.
Shows my age, but I'm looking for another Tommy Boy.
What im saying is that their $12 million in streaming revenue wouldn't have matched a full theater release after initially canceling it. If they would have cancelled and then said "Merry Christmas, it's showing everywhere after all!" they probably would've made well over $12 million based on people going to theaters as a big F-you to the hackers/North Korea. Instead of selling tickets to each individual in theaters, entire households got to see it for the price of one ticket.
And yes, I'm familiar with the streaming-alongside-theater movement. Netflix is almost greenlit for one coming up, but the name escapes me.
No movie made $12M on Christmas. Not Unbroken nor Into The Woods. It's not like all 750k people that downloaded it would have went to the movies. I disagree with you on this.
Also, if pairing online releases with theater was bad for net profit, why would the studios (who are most effected by it) be the people pushing for it?
You're assuming the higher price at the theater translates into more revenue for the studio. They probably see a small fraction of that money. Streaming probably costs less and has higher margins. This would explain why studios want to stream movies too.I'm not arguing the streaming-alongside-theater thing. I'm just saying that a full theater release, in this specific instance because of the ridiculous situation, probably would've been better for the movie because of the people that would've gone out and bought individual tickets "because 'Murica," rather than groups paying a single fee to see it together via streaming.
For a standard film, the streaming idea will be fantastic for profit. It creates more access, such as for people who want to see films but don't want to make the trip.
I want to see the Hobbit, but the fiancé is reluctant after the last one. They would've had my money, had I been able to stream it at home lol.
I just think this extremely specific situation was bad for the Interview's profits, but obviously good for the progression of the streaming movement moving forward.