that is simply not true. Nike still kicks Under Armour's ass in sales. Under Armour is growing at a faster rate than in terms of %, but Nike still DWARFS UA in sales, profits, everything. The Jordan brand is growing at a faster rate than either of Nike or Under Armour though.
The Jordan brand alone made up 64% of all US retail sales in basketball shoes. Under Armour? 3.6%. 64% of the ENTIRE US market in basketball shoes- owned by one guy. Michael Jordan.
Oh, and Jordan's shoe sells at an 18 to 1 clip to the Steph Curry shoe.
Jordan is THE brand in sports apparel. They are the Apple, Mercedes Benz, Audi, whatever you want to call it- of sports apparel.
Nike is doing this in an attempt to double the Jordan brand by 2020, as it is the fastest growing part of Nike's entire business. They are opening Jordan brand only stores and are making a serious push to get the Jordan brand into everything from running, football, baseball, soccer- you name it.
Forbes Welcome