Mike Bunting just wanted a Monday morning bagel.
His ears perked up when he heard a conversation in front of him about Sad Virginia Fan, a photo that dominated the online college football conversation on Saturday afternoon, but especially so at Charlottesville, Va.
"It's strange," Bunting told Sports on Earth Monday, "I'm walking around and everyone's using my picture and no one knows who I am."
Bunting is the man behind the meme.
Notre Dame quarterback DeShone Kizer found Will Fuller for a game-winning, 39-yard touchdown pass with 12 seconds to play, instantly sucking the hope out of Scott Stadium in Saturday's 34-27 Cavaliers' loss.
In the wake of the shocked silence, ESPN's cameras panned to the front row of Section 105, where Bunting's body was slumped over the white ledge and brick wall separating players from fans.
"When you're looking at a crowd of students, it's a white ledge with one bright orange spot," Bunting said. "The camera probably found me naturally."
So did the Internet.
Screen caps first flooded Twitter at around 7 p.m. ET, just a few minutes after the image first aired. At 7:06, ESPN posted a tweet with the image that has since been retweeted nearly 3,000 times and favorited by almost 4,000 of the site's users.
Before long, the memes came. Bunting's favorite was the addition of Simba from the Lion King.
A Twitter account parodying Bunting also sprouted up on Saturday night.
Bunting's phone got poor reception inside the stadium, but once he left the gates around 7:20, 20 text messages and 12 missed calls appeared.
"I think you might be famous," read one from a friend.
***
Bunting grew up a Virginia Tech fan in Herndon, Va., the son of two VT alums. He wasn't a UVA fan until after his first game at Scott Stadium, a 43-19 win over Richmond in 2012.
Gates open 90 minutes before kickoff and he's usually there with a group of friends from Cru, a campus organization, to secure front row seats in Section 105, right by the band.
The fourth-year computer engineering student hasn't seen a winning season yet under coach Mike London and didn't expect a win over Notre Dame, a top 10 opponent.
After running back Albert Reid scored a go-ahead touchdown with 1:54 to play, capping a 12-point comeback, a buzz spread through the bleachers.
"There are a few times in a man's life when it's appropriate for water to be present in your eyes," Bunting said. "That was one of them."
Event staff in front of Bunting's section began clearing out chairs and sound equipment, preparing for an imminent field storming. Bunting, whose left foot is broken and in a boot, ignored his friend Maggie's warnings that he should sit out the field storming. He had his plan: Climb on the wall. Jump down. Land with all his body weight on his right foot, then slowly hobble his way onto the field to celebrate with his fellow Hoos fans.
"I've been here four years. I've paid my dues. I'm rushing the field if I get my chance," Bunting told her.
"This was well-deserved, this is a watershed moment where finally, being a fan and hanging in there all these years at UVA pays off, but the luck of the Irish interjected itself into the situation."
Bunting felt the dread as Kizer and Notre Dame began racking up first downs and crossed midfield in the final minute. He braced himself with his palms on the barrier in front of him and arms at 90-degree angles.
"Like in the situation room or something," he said.
His mind drifted back to last year's Virginia Tech game, when the Hokies completed a game-winning touchdown pass in the final minutes to seal their 11th consecutive victory in the rivalry.
Kizer found Fuller to win the game and Bunting's palms slid over the wall. He rested his chest on the ledge and let his body go limp while the blood rushed to his head.
***
When he first heard of his newfound fame, he figured it would be contained to Charlottesville. Then he saw ESPN's tweet and knew it would be everywhere. He assumed it would be a picture any fan with a freshly punched gut could relate to and move on.
"I don't know who makes the laws of the Internet," he said, "but somebody decided it needed to be a meme."
However, few knew it was Bunting. For one, his face was never shown on TV. Second, he usually has much longer, curlier hair.
He'd gotten a fresh cut on Friday; He's a senior and has job interviews ahead.
His mom knew immediately. She was watching on TV and recognized the tiny patch of hair on the back of his head that is blond, unlike the rest of his brunette locks.
"I was impressed. I didn't even know I had that," Bunting said.
He's gotten a handful of interview requests since his moment in the lowlight, but can admit, even if it's a bit selfish, that his brush with fame dulled some of the loss' sting.
"This is how 15 minutes of Internet fame works; I'm sure by next week people will forget me and be onto the next greatest meme," he said.