What the fuck is the Sears cup?
Yeah if u start Google with "Sears cu". Sears cup isn't even one of the recommended searches.
Apparently, this isn't that widely celebrated nationally. But maybe that's Crusader's point I'm not real sure.
The Director's Cup is the pinnacle for Athletic Departments. It may not be widely known to the general public because it isn't nationally branded like the Capitol One Cup but the Director's Cup is given by the National Association of Collegiate Athletic Directors. Basically the prize rewarded by one of your peers. It's a BIG deal for athletic departments. Guaranteed if ND ever wins one you will not stop hearing the end of it from the athletic department.
Stanford has won every year since 1995, North Carolina won the inaugural one in 1994. Of course, it's not necessarily weighted by sport so winning a football national championship gets you 100 points, the same as winning a golf national championship. Schools also receive points based on national finish in each respective sport. Of course, by offering 35+ varsity sports, Stanford has more opportunity to score cumulative points than say Wake Forest with 9 varsity sports.
It's currently branded by Learfield, formerly by Sears so some people know it as the Sears Director's Cup but that sponsorship ended almost 15 years ago.