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Buster Bluth
Guest
Oh it's not the premium seats that are the issue, I don't think you can price gouge too much on those no matter how desirable your ticket is, corporations and such don't care. It's maintaining the scarcity of the normal ticket, and even adding a top ring has a trickle-down effect, loosening up the nicer seats on stubhub and similar resale vendors. Why do you think Nebraska hasn't expanded their stadium? They could fill it without a doubt, but it's more important to make tickets scarce enough that people are willing to donate a lot to get preferred treatment. I think it makes sense for us to add another 5k or so, but you don't want to add so many that you even start to think about not selling out a game. You need that leverage to keep the donations flowing.
I get that and all, but not expanding the stadium now and building the luxury boxes has the effect of permanently capping the capacity of the stadium. They simply can't expand the bowl once the boxes are up.
I would question, and not that either of us have these answers, how much the income of additional seats ($70 x 20,000 x 6 = 8.4mil/yr) and dozens of luxury boxes would offset any donation loss. I'll also wonder what demand is present for season tickets. Michigan and Ohio State are expanding yet again because they have the demand; not saying the situations are identical, but they donation model exists there I know that firsthand. Could Notre Dame constantly sell out 100,000? I would have to believe that they would.
I don't have the answers, but I would sure as hell hope that Notre Dame is doing their homework on where they want to be in 25+ years in regards to their stadium, when dozens of schools will pass their capacity (i.e. experience) via that big conference cable money is pouring in and expanding stadiums.
