This fuckin sucks man. The culture and traditions of a CFB program are so important to its overall health and this is the kind of ersatz shit you have to do when you don't have culture and traditions that anyone cares about. It's low rent, and antithetical to what makes Notre Dame different.
Anybody who actually likes this is, respectfully, a moron that eats their dinner off a toilet seat. And if you just "don't care" please spare us the perspective posts about the kids liking it or whatever. Obviously people care, obviously the kids liking it didn't stop Alabama or USC or Michigan or Penn State from pursuing a different path. We are getting outclassed here by PENN STATE. Sit with that a moment.
It's not going to kill the program but it chips away at it, and it sucks.