So something interesting I just read about that BYU deal. Apparently its not just players promoting on social media and making event appearances, but also the players wearing a decal for the company on their helmets during practice. I wonder if this is the first step to the NASCAR-ization of practice uniforms. If that is the case, having more practice highlights and post-practice interviews will probably be advantageous. It could also help build out Fighting Irish TV for the athletic department if they put more highlights from closed practices on there. Build more fan support, build up the FITV app, and help the players get some more money.