My personal list... although I would argue my personal number 1 and the answer to the actual thread question is the same, The Stones created the template... Sex, Drugs and Rock n Roll, the lead singer lead guitarist dynamic... I mean, they're the Stones... and they're still putting out great stuff... I personally have them over even the Beatles. Just me, if you don't agree that's fine, I respect Queen and Pink Floyd but Queen just doesn't have many songs I really like and I never blew my mind on hallucinogenic drugs so i never understood Pink Floyd lol...
My favs, in no real order honestly:
Stones
Clapton (anything Clapton really, Cream, Dominoes, Solo)
Dire Straights
Fleetwood Mack
Skynyrd
Zep
AC/DC
Aerosmith
Guns N Roses
Boston
Steely Dan
Bowie
Doobie Bros
Allman Bros
I will say this too,... I think Mo Town/Soul deserves some love in this thread... Wilson Pickett, Otis, Mo Town had such a huge impact on a lot of the artists we are naming here and vice versa, they toured together, recorded together and hung out and influenced each other often enough...
I'm still a huge soul/golden era R&B fan, I'd throw them on the list too. Just me, so round my list off with:
Otis Redding
Wilson Pickett
Marvin Gaye
and
Orchestral Manoeuvres