This recruitment is a great demonstration of why geography is such a big deal in recruiting. It's not just the distance to home, or the cost of plane tickets, etc.
It's the high school coach, and the girlfriend, and the uncles, and the best friend/quarterback, who are all wanting the same thing from you and telling you about it daily. The only one pushing ND is the mom (a tale as old as time).
How does an 18 year old spurn all of them? It's a pretty impossible situation to be in for Peyton and therefore ND. This is also why relationships with high school coaches are HUGE in recruiting, which is something Kelly never understood at ND. This staff is making inroads with it now but it takes time to build those relationships.