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When a recruit is dealing with that kind of guy there is a buyer's dilemma: is Urban such a good salesman because he has the best product, or does this appear to be the best product because Urban is such a good salesman.
OSU certainly has more momentum than ND at the moment, but they're not immune to negative recruiting. BK can point out to Decker how: (1) poor UF was in 2010; (2) Meyer bailed on UF after his first trying season there; (3) Meyer has literally kicked current scholarship athletes off the team to make room for him and others; and (4) Hinton and Warriner lied to him about staying put at ND.
To quote the EDSBS recruiting article:
[T]he doctrine of negative campaigning applies here. You don't want to go negative first, but once they do, you should leave no prisoners and burn the other team to the foundations.
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