I think what might be fairly construed as neg recruiting is not so much that Notre Dame pitches "4 for 40" for itself, as the way we all roll our eyes when other schools (like, say, Ohio State) claim similar.
But we message board heroes are not the ones doing the recruiting. I'd be curious how our coaches counter the claims that going to Ohio State will set you up for life basically just as well (b/c the reality is, for most of these kids, attending Ohio State will also probably turn out just fine. It seems to have worked well for our head coach).