Rockin’Irish
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A lot of "wokeness" and political statements and protests have turned countless viewers away too. I've seen some threads on other forums and on FB about it and know a LOT of people who just don't have any interest in watching soccer players kneel or other athletes with their woke shirts and behavior. TV viewership is down about 35% over the last Olympics, and that's a significant factor in why. A major reason we watch sports is to escape from the daily conflict and political ranting from both sides. That's why the Olympics had rules about NO political/causes stuff.
I would agree, sports are entertainment and an escape for me personally…..if I wanted political or social ideology, I would turn to a venue other than amateur or professional sports. I guess that gives us all the freedom to either turn it on or turn it off just like any other television show. Nonetheless, it will be interesting to see the continued financial impact one way or the other here in the USA.