I don't want to put words in O'Malley or Sampson's mouths by misquoting them, but there was a good question (imo) on the II podcast yesterday and it's worth listening to their feelings on ND paying players.
My thoughts: What's stopping a rep from Dicks Sporting Goods or Roback or (whoever) from contacting these elite recruits to help establish a relationship that leads to a contract once the kid enrolls at ND? If you're a top 20 recruit, there's a big likelihood you'll be an instant impact type player...you're going to warrant NIL contracts....and very few are doing that route better than ND right now when it comes to their studs.
It's not guaranteed money and I get that, but can't there be "signing bonuses"? Top 20 player gets X, Top 50 gets Y, Top 100 gets Z.
Some families are always going to pimp their kid out to the highest bidder, but I think a lot of families (during this NIL/P4P era) just want something to sweeten the pot. The ND degree + exposure + development/NFL potential + NIL contracts + Network + a little cherry on top for signing would likely be plenty. Like Sampson said, you don't want to be a leader among the pack if the current pack is A&M, Oregon, Miami etc. But you can find an alternate way to compete with that group but still work within your ideals and values.