Same place I've been since 2012. Stop running jet sweeps on the opponent's four yard line. Run the ball when you're up 10 in the 4th quarter. Don't throw bubble screens to Corey Robinson or fades to Chris Brown. Use your tight ends.
I think Brian Kelly is a great (elite?) program manager, including recruiting and talent development. If this were the NFL, he'd be an outstanding GM. My questions with him are on his gameday skills. Playcalling, the playbook in general, and motivation (especially opening drives / quarters).
This is part or maybe the whole of your problem. I mentioned it way back in this thread--anyone whose main gripe is playcalling, when the offense isn't terrible, almost by definition cannot be a rational fan. That's because you'll have these gripes with any coach or with anyone who calls plays. It's not about Kelly or Sanford. It's about you.
This isn't to say there aren't real issues sometimes but I'm just pointing out using playcalling as a crutch for criticisms, or worse the main issue for criticisms, typically isn't a smart way to judge a team or coaching staff.
That's why you immediately have to belittle the offensive achievements this year. There's always going to be something you don't like about the offense, therefore you have to counter anything that shines a light on all the good things.
Whiskey is right about your irrationality and why it so closely resembles NDN. You've set things up so that you will almost certainly never be happy and always have something to complain about--in this instance I'm talking about playcalling.