From an article on espn.com
Will schools be allowed to pay athletes directly?
No. Most new state laws and the NCAA rules explicitly prohibit schools from paying athletes directly for the use of their NIL or for any other purposes.
Can athletes enter into NIL agreements with boosters?
The NCAA does not have any rules that restrict boosters from paying athletes as long as those payments are not directly for their athletic performance or an inducement for recruiting purposes. Some new state laws address booster involvement in different ways, and some might need further interpretation before it's clear how involved boosters can be in paying athletes in those states.
Are schools allowed to arrange NIL opportunities for student-athletes?
Some state laws restrict schools from arranging deals for their athletes. The NCAA rules leave that decision up to individual schools, but it warns that schools need to be careful that they don't cross any lines into an area that could be considered paying the players or using NIL payments as a recruiting tool.
Are there other restrictions on how athletes can make money?
Yes. State laws and policies crafted by individual schools create an inconsistent variety of restrictions for athletes depending on where they attend school. In some places, athletes can't endorse alcohol, tobacco or gambling products. Others have some restrictions on whether athletes are allowed to use school logos and other copyright material in any paid opportunities.
Most states and schools also prohibit athletes from signing any deals that conflict with the school's sponsorship agreements. For example, a basketball player on a team sponsored by Nike would not be allowed to wear Adidas shoes during games. However, in most cases, that athlete could promote a non-Nike shoe company during times when not playing games or participating in other team activities.
Will an individual be required to report name, image and likeness activities to their school?
Most state laws provide a time frame in which athletes need to share the details of any potential NIL deals with the school. In some states, the school needs to approve of deals ahead of time. The NCAA rules don't specifically require that athletes report their deals to schools, but it's likely that most schools will create policies that require some form of disclosure.