College Athletics Branding - Name Image Likeness Rules

Luckylucci

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I gotta say, this has me excited. Nice to see Kelly's comments on them not only embracing this but pushing it.
 
Cackalacky2.0

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[TWEET]https://twitter.com/YahooSportsCFB/status/1390316399848001538[/TWEET]
How socialist of him
 
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Trait Expectations said:
How do send ideas to their recruiting department? Maybe this is technically a flop but if they want to redirect billboard ads to player's social accounts, they should look at adding a barcode to the billboard that people can scan as they pass-by. These could go to the entire account or highlight videos specifically curated to show the work these players have put in. Just a suggestion to continue taking it to the next level for the players and build on this already massive step.

I love seeing this from ND.
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QR codes.

Actually a pretty brilliant idea.
 
Irish#1

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greyhammer90 said:
So are we going to get screwed by Indiana dragging its heels?
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I can see Indiana moving fairly quickly on this. Years ago Indy developed their city plan around hosting major sporting events. I don't remember specifics, but some of the plan required state approval. One of the architects of this was a guy by the name of Jack Swarbrick. Obviously this would benefit more schools than just ND, but I can see Jack working his connections to make this happen.
 
BobbyMac

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I just saw Baker's on the way back from the airport. As a former ad exec, I question the font size, color selection and intended call to action for a billboard campaign BUT this is a multi-media play and we'll see if that has legs. Day one... it was a huge on twitter. A TON of talk by other program followers about it.

IF adding substantial followers for the players on twitter or IG were the point of the buy, the ROI will be poor. But it's still brand building even if it's not instantly monetizable by the player.

But for pure swag effect on current/future recruits and the hype it's creating as ND goes out on its May road blitz, it's off to a great start.

*** BTW: I checked out Tosh's Twitter following yesterday and it was at 1396. Today, it's at 1401. 3 local and two from out of market. Now all of them may have come across this because he's trending or the locals may have seen his billboard and looked him up. The driver is undefinable. Will be able to follow adds to his Twitter this way.

Also: Got a front page news story in the AZ Republic / AZCentral.com by my guy Richard Obert who handles HS sports. That's additional reach as a result of the campaign.

https://webcache.googleusercontent....s-blitz/4981202001/+&cd=1&hl=en&ct=clnk&gl=us


98223c04-74f4-438c-890a-8416c491999f-bakerbillboardpic2.JPG
 
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IrishLax

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NDCrusader said:
I just saw Baker's on the way back from the airport. As a former ad exec, I question the font size, color selection and intended call to action for a billboard campaign BUT this is a multi-media play and we'll see if that has legs. Day one... it was a huge on twitter. A TON of talk by other program followers about it.

IF adding substantial followers for the players on twitter or IG were the point of the buy, the ROI will be poor. But it's still brand building even if it's not instantly monetizable by the player.

But for pure swag effect on current/future recruits and the hype it's creating as ND goes out on its May road blitz, it's off to a great start.
Click to expand...

One thing I'll say -- this is going to piss off State School U and certainly create turf wars. I think most people realize this, but your Tier 2 or Tier 3 state schools (Virginia Tech, North Carolina, Illinois, Indiana, Pittsburgh, etc.) already HATE losing kids to Notre Dame. When that happens for reasons like "academics" they suck it up... but if you come into their back yard, put up billboards, and then take a prized recruit that's something they're not going to want to stomach.
 
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NDCrusader said:
I just saw Baker's on the way back from the airport. As a former ad exec, I question the font size, color selection and intended call to action for a billboard campaign BUT this is a multi-media play and we'll see if that has legs. Day one... it was a huge on twitter. A TON of talk by other program followers about it.

IF adding substantial followers for the players on twitter or IG were the point of the buy, the ROI will be poor. But it's still brand building even if it's not instantly monetizable by the player.

But for pure swag effect on current/future recruits and the hype it's creating as ND goes out on its May road blitz, it's off to a great start.

*** BTW: I checked out Tosh's Twitter following yesterday and it was at 1396. Today, it's at 1401. 3 local and two from out of market. Now all of them may have come across this because he's trending or the locals may have seen his billboard and looked him up. The driver is undefinable. Will be able to follow adds to his Twitter this way.

Also: Got a front page news story in the AZ Republic / AZCentral.com by my guy Richard Obert who handles HS sports. That's additional reach as a result of the campaign.
Click to expand...

Now we just have to wonder whether the billboards were supposed to drive the interest or whether they were meant to drive news and social media intention. If its the former, then it probably wasn't a great campaign. If its the latter, its some really smart marketing work. So, are our marketing people really smart or did they just get lucky with a bad campaign?
 
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GATTACA! said:
QR codes.

Actually a pretty brilliant idea.
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We need to work with NBC to get stuff like that on screen during games. Maybe its too difficult to use different ones for relevant players during the game, but at the very least we should be getting a QR code that links to a roster that then can link to players' social media accounts.
 
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SouthSideChiDomer said:
We need to work with NBC to get stuff like that on screen during games. Maybe its too difficult to use different ones for relevant players during the game, but at the very least we should be getting a QR code that links to a roster that then can link to players' social media accounts.
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Can boomers scan QR codes with their flip phones?

It's a good idea though. Show highlights with a QR code down in the corner that links to an NFT of the play that you can bid on until the end of the game. Profits gets split between ND and all the players shown in the clip.
 
Irish#1

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IrishLax said:
One thing I'll say -- this is going to piss off State School U and certainly create turf wars. I think most people realize this, but your Tier 2 or Tier 3 state schools (Virginia Tech, North Carolina, Illinois, Indiana, Pittsburgh, etc.) already HATE losing kids to Notre Dame. When that happens for reasons like "academics" they suck it up... but if you come into their back yard, put up billboards, and then take a prized recruit that's something they're not going to want to stomach.
Click to expand...

Well then I guess they need to do a better job of recruiting and coaching!
 
Irish#1

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GATTACA! said:
Can boomers scan QR codes with their flip phones?

It's a good idea though. Show highlights with a QR code down in the corner that links to an NFT of the play that you can bid on until the end of the game. Profits gets split between ND and all the players shown in the clip.
Click to expand...

Boomers have smart phones. It's the Greatest Generation that cling to their flip phones. :bbanana:

The problem with QR codes on billboards is distance and size. A scannable QR code would probably take up a good portion of the billboard.
 
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Pops Freshenmeyer

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NDCrusader said:
This is FANTASTIC.

Let all the young folks that think the Bernie's of the world are such great guys feel all those non-producer in their pockets.
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It's probably so Georgia law won't be outside of compliance for any upcoming NCAA rules on NIL which might include some level of profit-sharing.
 
Irish du Nord

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NDCrusader said:
This is FANTASTIC.

Let all the young folks that think the Bernie's of the world are such great guys feel all those non-producer in their pockets.
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I'm not so optimistic. For every upset football player there will be a lot of really happy softball players with this profit sharing.
 
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GATTACA! said:
Can boomers scan QR codes with their flip phones?

It's a good idea though. Show highlights with a QR code down in the corner that links to an NFT of the play that you can bid on until the end of the game. Profits gets split between ND and all the players shown in the clip.
Click to expand...

I was thinking more for the broadcast.
 
zelezo vlk

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So what are the rules on what ND can push for the players? I was just thinking tonight that Juju Smith-Schuster is on Twitch and this could be a platform that ND promotes for a lot of these kids. It could be a way to build their "brand". I didn't know if that would be out of bounds though, as I haven't bothered reading what is allowed and what isn't.
 
Irish#1

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zelezo vlk said:
So what are the rules on what ND can push for the players? I was just thinking tonight that Juju Smith-Schuster is on Twitch and this could be a platform that ND promotes for a lot of these kids. It could be a way to build their "brand". I didn't know if that would be out of bounds though, as I haven't bothered reading what is allowed and what isn't.
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Good question, but at the moment they aren't promoting a player(s) The billboards are promoting ND and players aren't receiving endorsements. IMO, this isn't much different than the billboards where a school promotes the upcoming season and has a pic of a player next to the schedule.
 
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