Between significant enrollment disparity and Minnesota's monopoly on a state with above-median population, I'm guessing Minnesota has a massive edge in fanbase size, if not interest. Not that Minnesotans don't care about college football, but especially in the Twin Cities, people can concern themselves with a thousand other things when the Gophers aren't hot shit, unlike Appalachian Virginia, where you go rock out to Sandman or you stay home and finger your butthole. VT is closer to fertile recruiting grounds but tends to get outrecruited by Minnesota (on paper) because 30 schools are going to be jumping on any talented Virginia kid. Ultimately, the better job would be determined by NIL budget, and I don't know who wins there.