ESPN and SEC signed their original market-setting deal in 2008 where each school stood to make ~$15 million per year. Two years later the ACC's deal with ESPN netted them around $13 million per school per year. This is was also during the FSU/Clemson's title winning stretch. There was a ton of belief that the ACC was on an ascending path, just slightly behind the SEC and B1G. I'm sure that was Swarbrick's impression when we signed our deal in 2013. But most ACC schools did what with the money? Because they certainly didn't invest in football (outside of Clemson, FSU and Miami). It's the reason the league is going to die, that our schedule sucks and that Clemson and FSU want out. But sure, say that we're the unwanted house guest. That'll make up for it.