It’s a small footnote that’s easy to miss in the Sampson article but the fundamental issue with Kelly is how much stock he puts into his DII success. Sampson called it out in his one sentence about how Kelly would remind reporters on a weekly basis how long he’d been coaching. It’s way more than that. I worked in the media relations department when I was a student. Kelly not only drove that talking point into the ground, he was extremely adamant about his “winningest coach in college football” designation which included his Grand Valley State record and his DII championships as a source of his credibility whenever questioned by the media. It was a fundamental part of his self image and ego.
If you’re coaching at a blue blood or new blood with championship expectations, no one cares about what you did at Cincinnati, they certainly do not care about what you did at Central, and thinking they would care about what you did at GVS is downright laughable. That’s why he doesn’t “fit” at programs, because he thinks HE is the program and that they’re lucky to have him and his four decades of unbridled success at mid majors and DII. He forces the programs to fit around him, and his brand. That worked at ND for a really long time because the president was an academic who was apathetic about sports and didn’t want to be bothered (still and upgrade over Malloy’s outright hostility), the AD, while serious about athletics, never truly believed ND could be back as a meaningful powerhouse and measured success by being in the conversation, and a large portion of the fanbase was so beaten down by the Malloy years that they thought this new standard was good enough. But even with those relatively low expectations, Kelly still wore thin and was told to feel free to walk if he thought he could do better. LSU is a rabid environment to be in with sky high expectations and very recent success. The Kelly way was never going to fly there. No one is bigger than the program over there and I’m glad ND finally got the self respect to realize that Kelly wasn’t bigger than our program either.