So, you're saying that Kelly and Co are dishonest dbags for scheming up a way to "sell" a kid on playing for them?
Should they just sit back and send polite, formal, and honest emails describing the benefits of playing for Notre Dame?
The game of recruiting, and sales, is about impressing people. If you can't impress people, you're going to struggle (or at the very least, not perform optimally).
And how is this a dick move? A dick move is when a school like Oklahoma tells a kid that they'll succeed academically, but their gsr is well under 70‰. That's dishonesty, not sending a truck down to show dedication and commitment.