Call it a gimmick if you want, but having an innovative equipment partner makes a difference. There’s the obvious perks, like the financial support, but there’s also something to the idea that being able to offer the opportunity to play at a school that innovates with uniform design can be an attractive asset.
It’s a fashion show for young men who often happen to be around 6-4 and upwards of 240 pounds. (lulz - Huntr)
“Our association with them in terms of what they do for us does aid us in recruiting,” Edsall said. “The product that they put out and that they’re going to be able to wear, knowing that we’re going to have these opportunities...is something that we think is very, very positive for us in the recruiting process.”
Maryland is striving to be the flagship of a brand in the same way that Oregon is Nike’s flagship.