Par for the course. This kid LOVES the recruiting game.
Wait until after NSD, and there is no more attention. Wait until conditioning in the hot summer, and then in fall camp when he is 3rd on the depth chart and there are no fans to cheer for him and no one to beg him to go their school on twitter, and he's got coaches yelling at him and he's struggling to see the field, and then he's got to work on a paper after practice.
Those kids just either don't choose to come to ND or they don't last. See: Vanderdouche, Eddie.