The thing is this is a media made up pressure. Everyone on here has stated they would be OK with consistent 10 win seasons and runs at the NCG every so many years.
Years ago some ND students were going to Rockne's grave and ran into Bob Davie on the way. They asked him to join them. At the gravesite each one said something in turn about Rockne and ND football. When it got around to Davie, he said, "Gee, why did you have to make it so hard?"
Parshegian used to tell the story that when he became the head coach, a alumnus came up to him and told him, "Coach, we're with you - win or tie!"
Holtz told the story that after the NCAA voted to abolish tie games through overtime, an ND alumnus came up to him and said empathically, "Coach we're with you - WIN!"
It's not the media that set the bar, it was the coaches and players of Notre Dame. Harper, Rockne, Layden, Leahy, Brennan (his first 2 seasons), Parshegian, Devine, Holtz and now Kelly.
10 wins under most of those guys was impressive as that usually meant a Perfect or 1 Loss season. Today with 12 game seasons and a bowl game, it means a 3 loss season or a .769 winning percentage.
That's the equivalent of the records of
Layden 0.76984
Holtz 0.76515,
Devine 0.76429.
Not too shabby.
Of course,
the truly great ones averaged, on an equivalent 13 game schedule, 11-2, 0.84615
Rockne 0.88115
Harper 0.86250
Leahy 0.85514
Parshegian 0.83621
People today think ND football started to decline in with the BC loss in '93. Actually the decline started in 1956. ND entered that year with a 0.811 All-Time Winning Percentage or 10.5 wins on a 13 game basis. That wasn't a good year. That was average!
Since Leahy "retired" only Parshegian over his ND career met the Standard that was Notre Dame. That's the reason why ND was so admired ... and so despised. They were head and shoulders better than the rest.
Kelly right now is 28 - 11, 0.71795. IF he has another 12-1 season he'll be in Ladyen's territory. (BTW Layden never won an NC.) A 10-3 season would put Kelly at 0.73077 considerably below Holtz et al. which is the point I believe Dodd was trying to make.
To paraphrase Charlie Weis for a 13 game year, "10-3 isn't good enough".
Think not, than consider the records of Earl Bruce who won over 75% of his games at OSU and John Cooper who won over 71%. Both were lin the neighborhood of an equivalent 10 -3, 13 game year. Both were let go. Neither won a NC.
At ND Kelly will be expected to reload every year. Dodd is pointing out the expectation level is different in Philadelphia. He's right.