CFB ratings have been in a long decline. The highest since Covid is a far cry from the highest ever.
1) I was wrong on OSU-Mich relative to playoffs, but it was still a reg season record
2) that data seems to be only the NCG which has a lot of things working against it vs prior New Years Day tie-ups
3) that data is flat, with spikes around the most compelling storylines hard to see a trend
4) spent a bunch of time on that sports media data, and it’s not well laid out for comparing regular seasons over time, so I’m more unsure about direction of travel for absolute ratings.
5) the increasing notional value of media rights lends credence to increasing popularity, but I admit that I have not found the data that I thought was there