Big 12 is a better conference then the acc. Texas tech is going to be a player as long as they have that booster. Utah byu the Arizona and Arizona states of the world tend to be ranked. I would think Kansas st makes a comeback under klein. Houston is a good program. Cincinnati is a good program. These are all better than playing Syracuse or the equivalent of pitt.
Big 12 is marginally better on the field right now, sure. But not a single program in it is any sort of historical power, nor anything that will excite our fans.
They are the leftovers of the Texas/Oklahoma/Nebraska-era Big 12, the dregs of the old Pac-12, and a few C-USA upstarts like Houston and Cincy. Am I right that BYU and Colorado are the only current Big 12 teams ever to have claimed a national title? And it has been a long time for both of them. Did any ever make the four-team CFP? (TCU that once?)
In the ACC, Clemson, Miami and Florida State, at least, still have echoes worth waking. And a bunch of other teams you can tell yourself a story like you do with Houston and Cincy and K State. Syracuse won 10 games last year. UNC went and hired the best coach in the history of football. Aaron Donald and Larry Fitzgerald went to Pitt!
But like Dillon said, in 2025, there are only two conferences worth being a member of, and neither of these are them.