North Carolina sports market is growing for sure, but isn't most of that in pro sports? With Georgia such a hot bed, if I had my choice, I'd take Atlanta over Charlotte or Raleigh/Durham for the recruiting alone. Looks like Atlanta is ranked 10th in TV audiences and Charlotte is 22nd. Raleigh/Durham is right behind Charlotte at 24.
Nielsen DMA Rankings - 2017 Television Season: Below is a complete list of Designated Market Areas (DMAs) and their rankings for the 2016-2017 television season. Markets are ranked by population. Advertising campaigns benefit from analysis of TV households by region.
www.lyonspr.com
Im not sure why this isnt clear... maybe Im doing a poor job explaining my self. All of those markets are already spoken for pretty much by at least the BIG or the SEC. Im looking at it like if I was an exec in the BIG or the SEC. What markets are available to me to pickup that I dont already have a foot in or i am able to get into during realignment?
If Im the BIG, Im not going to be able to take UGA out of the SEC and GT just doesnt generate the same eyballs as UGA does. If Im the SEC, I already got the Atalnta market. GT isnt adding anything.
IF im the BIG exec looking at Florida, sure maybe bring in FSU or Miami is a good move but still not a huge movement in eyeballs to my product. If Im SEC I already got Florida and Im not gaining much by adding either or both those teams.
If Ima BIG exec and I want a presence in the southeast that I dont already have interest in and I want new eyeballs... North Carolina is the target. Clemson plus the two largest markets in CLT-RD is a no brainer. Im also chasing ND for its national brand and national eyeball generation.
If Im the SEC exec... this scenario is the exact same thing. I'd be dumb not to grab Clemson, UNC/DUKE as these are growing markets Im not already in at all. Same for ND as well. If the goal is to grab new eyeballs and a large tv market, ND is the top dawg of available CFB teams. Hence why the SEC exec said a few months ago, they weren't looking to expand anymore but if they did they said ND would be the team because of these very reasons.
I'd follow that up with either VT or UVA as the next desirable markets. Miami isnt a CFB city. Tallahassee isnt big enough.
My big board is:
ND
Clemson
UNC and DUKE
VT or UVA
UCF (Orlando/Tampa markets)
FSU or Miami
Just my 10 cents. We will see how it shakes out lol