College Athletics Branding - Name Image Likeness Rules

[IrishLax]

Only solution is congressional legislation and outright revenue sharing... and even then there will just be different disparities. It does suck to lose kids like Keeley -- who was a perfect fit for ND, and ND won that recruitment -- due to $$. But it's business decisions for these guys no different than NFL free agency on some levels.

Thank Mark Emmert and greedy fucks at the NCAA who cause this current shit show by continuing to hold onto a losing hand until it was way too late.

 

[sixstar]

The market is going to heal itself.

Boosters will stop paying for recruits if recruits continue to hit the portal after one year. A $1.8M signing bonus with $800k/yr? And what happens if the kid transfers to a new school after the first year? Are boosters going to threaten families and hold kids hostage?

I think we will see a shift in NIL funds going to the transfer portal vs. recruits.

And I think boosters will realize that dropping $30M on recruiting classes has a very poor ROI in every case except the one team who wins it all.

 

[Pops Freshenmeyer]

Only solution is congressional legislation and outright revenue sharing... and even then there will just be different disparities. It does suck to lose kids like Keeley -- who was a perfect fit for ND, and ND won that recruitment -- due to $$. But it's business decisions for these guys no different than NFL free agency on some levels.

Thank Mark Emmert and greedy fucks at the NCAA who cause this current shit show by continuing to hold onto a losing hand until it was way too late.

They were right all along, though. NIL was always going to be pay for play. The NCAA's enforcement group has a staff smaller than your local McDonalds because nobody wants to foot the bill for it. They couldn't even handle the case load stemming from transfer exemption requests and those people had far less resources than these NIL collectives.

This was inevitable because the money that flows into big time college football is happy to engage in a race to the bottom.

 

[TorontoGold]

The market is going to heal itself.

Boosters will stop paying for recruits if recruits continue to hit the portal after one year. A $1.8M signing bonus with $800k/yr? And what happens if the kid transfers to a new school after the first year? Are boosters going to threaten families and hold kids hostage?

I think we will see a shift in NIL funds going to the transfer portal vs. recruits.

And I think boosters will realize that dropping $30M on recruiting classes has a very poor ROI in every case except the one team who wins it all.

Boosters will likely never stop, schools already get funding to pay off a coach who's been fired. There is quite literally 0 ROI there, at least with a recruit you can get something from it.

This is just playing slots for insane wealth, people will continue to fund it and continue to lose in search of getting that generational player and maybe some sort of business benefit.

 

[notredomer23]

Best case scenario for ND long term is that there is national legislation that provides minimal guidance, meaning how it's going now with schools like TAMU, Oregon, Miami, Tenn etc is acceptable everywhere. The only thing holding ND back is their insistence on following NCAA guidance since there is no legislation. Once there is legislation, ND can and will adjust how they do NIL or else they will fade into obscurity. Won't be as fun for those NIL schools when the rabbit's (Freeman and co, in this case) got the gun.

 

[NDdomer2]

But they got guys transferring out left and right now. Did they paid? Did they not get what was promised? Crazy shit.

If you don’t think Keely got paid exactly what they wanted then IDK man. Not sure what ND is doing to compete with a $40 mil football payroll

Didn't the one aTm player like a tweet about getting their bag and dipping.

Some of this money was upfront with no strings attached other than signing and enrolling.

They can transfer on a whim and get another signing deal and not care about any loss related to performance/staying.

 

[FDNYIrish1]

I think we found a racket for Calabreses people if recruits try to dip after getting paid.

 

[Sea Turtle]

Is there any real hope that congress will take any action?

And why can't the conferences step up and install rules and regulations?

 

[Pops Freshenmeyer]

Is there any real hope that congress will take any action?

And why can't the conferences step up and install rules and regulations?

Maybe if there was consensus on what to do about it.

Why would conferences want to unilaterally disarm?

 

[Sea Turtle]

Maybe if there was consensus on what to do about it.

Why would conferences want to unilaterally disarm?

It just seems like, collectively, the conferences would want some clarity on rules and regulations. I can't see some conferences being content with one conference or a few schools buying up all of the players.

 

[Pops Freshenmeyer]

It just seems like, collectively, the conferences would want some clarity on rules and regulations. I can't see some conferences being content with one conference or a few schools buying up all of the players.

Most of them probably do but why would the SEC want to submit to that?

 

[Sea Turtle]

Most of them probably do but why would the SEC want to submit to that?

It may take the other conferences to refuse playing the SEC. I mean, at some point, if one conference insists on having a decided monetary advantage, on top of all of their other advantages, just let them crown their own nfl lite champion..

The rest of college football can actually play by the same set of rules.

 

[IHateMarkMay]

It may take the other conferences to refuse playing the SEC. I mean, at some point, if one conference insists on having a decided monetary advantage, on top of all of their other advantages, just let them crown their own nfl lite champion..

The rest of college football can actually play by the same set of rules.

Why would a power conference want an even playing field? Better teams mean better bowls mean more money. Gone are the days of cheering only for your team and hating your rival. The past 10 years people start cheering for their conference, as sick as it is (to me at least).

 

[irishff1014]

The market is going to heal itself.

Boosters will stop paying for recruits if recruits continue to hit the portal after one year. A $1.8M signing bonus with $800k/yr? And what happens if the kid transfers to a new school after the first year? Are boosters going to threaten families and hold kids hostage?

I think we will see a shift in NIL funds going to the transfer portal vs. recruits.

And I think boosters will realize that dropping $30M on recruiting classes has a very poor ROI in every case except the one team who wins it all.

You bring up a good point. The transfers will be even worse then. And you shouldn’t be able to talk to a player that’s still on a roster.

 

[stlnd01]

You bring up a good point. The transfers will be even worse then. And you shouldn’t be able to talk to a player that’s still in a roster.

Yeah. I'm not sure all the money going to transfers (with the current easy transfer rules) is actually a better outcome for fans/schools than having it go to recruits. At least NIL (theoretically) ties a kid to a school for several years, or at least it should once the lawyers for the collectives figure out how to write the contracts that way.
The current transfer system is chaos and second-tier programs are getting their lunch eaten. Which really sucks for their fans who didn't sign up to root for Bama's farm team.

 

[irishff1014]

Boosters will likely never stop, schools already get funding to pay off a coach who's been fired. There is quite literally 0 ROI there, at least with a recruit you can get something from it.

This is just playing slots for insane wealth, people will continue to fund it and continue to lose in search of getting that generational player and maybe some sort of business benefit.

They will start to run out of money. They can’t keep buying out contracts, 20-30 million payrolls and upgrading facilities.

 

[Pops Freshenmeyer]

It may take the other conferences to refuse playing the SEC. I mean, at some point, if one conference insists on having a decided monetary advantage, on top of all of their other advantages, just let them crown their own nfl lite champion..

The rest of college football can actually play by the same set of rules.

I agree, I think that’s exactly what they should do.

 

[TorontoGold]

They will start to run out of money. They can’t keep buying out contracts, 20-30 million payrolls and upgrading facilities.

With NIL, the guys with F U money can now steer company spend towards these foundations.

If I'm a rich oil guy, I'm way more likely to direct funds from my company towards these NIL opportunities rather than take my personal after tax dollars.

The spend is only going to go up, not down. Instead of paying off some shit coache's buyout I can direct payments towards individual players through a company with less of an impact on my personal money? This is way more appealing.

(Brady if you're reading plz hire me to help with FUND)

 

[TheProspector]

Only solution is congressional legislation and outright revenue sharing... and even then there will just be different disparities. It does suck to lose kids like Keeley -- who was a perfect fit for ND, and ND won that recruitment -- due to $$. But it's business decisions for these guys no different than NFL free agency on some levels.

Thank Mark Emmert and greedy fucks at the NCAA who cause this current shit show by continuing to hold onto a losing hand until it was way too late.

It’s the schools who are primarily at fault here, not Mark Emmert who is nothing more than a figurehead. Remember the NCAA serves at the behest of the universities, not the other way around.

The fact is, the university presidents and the ADs (including our very own) were of course fine with increased multimillion dollar tv deals and massive salaries for themselves while their labor had a capped compensation in the form of tuition. This situation could have and should have been avoided.

 

[IrishLax]

It’s the schools who are primarily at fault here, not Mark Emmert who is nothing more than a figurehead. Remember the NCAA serves at the behest of the universities, not the other way around.

The fact is, the university presidents and the ADs (including our very own) were of course fine with increased multimillion dollar tv deals and massive salaries for themselves while their labor had a capped compensation in the form of tuition. This situation could have and should have been avoided.

Swarbrick was pro-NIL (or equivalent) many years before the Alford case was adjudicated. If a CEO does a shitty job he doesn't get absolved of responsibility just because he was appointed by a Board of Directors or elected by shareholders. Emmert scaled back enforcement/compliance and did nothing to guide the NCAA towards a sustainable model. That's why we've got the wild west right now. A responsible leader would've successfully lobbied for legislation 5+ years before Alford forced their hands.

 

[Pops Freshenmeyer]

It’s the schools who are primarily at fault here, not Mark Emmert who is nothing more than a figurehead. Remember the NCAA serves at the behest of the universities, not the other way around.

The fact is, the university presidents and the ADs (including our very own) were of course fine with increased multimillion dollar tv deals and massive salaries for themselves while their labor had a capped compensation in the form of tuition. This situation could have and should have been avoided.

The 1984 Supreme Court case of NCAA vs. Board of Regents of the University of Oklahoma was explicit that the NCAA could not control the broadcast rights or revenues of its members.

 

[Irish4life]

Only solution is congressional legislation and outright revenue sharing... and even then there will just be different disparities. It does suck to lose kids like Keeley -- who was a perfect fit for ND, and ND won that recruitment -- due to $$. But it's business decisions for these guys no different than NFL free agency on some levels.

Thank Mark Emmert and greedy fucks at the NCAA who cause this current shit show by continuing to hold onto a losing hand until it was way too late.

This is honestly a good argument for why ND should start a collective that helps with recruiting. Keon Keeley was the perfect ND fit. And he's only not going to ND because of an NIL deal.

 

[TheProspector]

The 1984 Supreme Court case of NCAA vs. Board of Regents of the University of Oklahoma was explicit that the NCAA could not control the broadcast rights or revenues of its members.

Not sure that point is at odds with what I wrote. And it’s exactly the reason the member institutions are more at fault here.

They were all too happy allow for substantially increased revenues from TV contracts while capping the compensation of their labor which is why the Supreme Court shit all over them when the latest legislation was presented.

It's been awhile since I read that 1984 opinion, but interestingly enough, I believe many of the justices at that time still defended the amateurism model as being essential to collegiate football and its product. However, it was much easier to defend amateurism in 1984 when coaches were lucky to make $100k versus today when they're making $5 million plus, not to mention that player compensation hadn't changed at all in that time other than for the variance in the cost of a degree. The 1984 case was the beginning of the end of the version of college football we all know.

 

[NDFAN2008]

Someone posted on twitter when interviewing a bunch of the highest rated recruits the number 1 thing that came up that they were looking for was NIL. Now what Notre Dame is trying to sell these kids is that they aren't promising money up front but if you sign here the ND brand will bring more opportunity over your 4 years then the promised guranteed some of these kids are seeking. Basically any kid whose looking for a payday up front ND is out on

 

[TheProspector]

Swarbrick was pro-NIL (or equivalent) many years before the Alford case was adjudicated. If a CEO does a shitty job he doesn't get absolved of responsibility just because he was appointed by a Board of Directors or elected by shareholders. Emmert scaled back enforcement/compliance and did nothing to guide the NCAA towards a sustainable model. That's why we've got the wild west right now. A responsible leader would've successfully lobbied for legislation 5+ years before Alford forced their hands.

Emmert scaled back enforcement because the UNC case revealed the NCAA is the emperor with no clothes. All enforcing rules would do is run up legal costs while they get hammered by every challenge in court.

On Swarbrick, it’s great he’s pro-NIL. Unfortunately anyone monitoring this knew an Olympic model would instantly lead to acquisition fees (I.e. pay for play). Swarbrick and Jenkins should have been recruiting like minded institutions years ago to break away from the NCAA and set up a more financially equitable model for all parties (institutions and players) that was legally stable. This is even more true for JS who is an experienced lawyer and knew what would eventually happen in court. In fact, I believe Jenkins said something similar in a recent interview where he said they’re now talking with other like minded schools on how to remedy the current environment.

The rub here is that all of these schools, ND included, can’t turn off the financial spigot cfb provides. Jenkins has said in the past ND won’t participate in a player employment model (which is where this whole thing is going as everyone as noted), however, good luck turning down the $75-$100 million annual paycheck from NBC not to mention the gate revenue, merchandise revenue, etc. Is ND drawing 70k in fans in a conference consisting of Duke, Vandy, NW, Stanford, etc.?

 

[Irish#1]

The market is going to heal itself.

Boosters will stop paying for recruits if recruits continue to hit the portal after one year. A $1.8M signing bonus with $800k/yr? And what happens if the kid transfers to a new school after the first year? Are boosters going to threaten families and hold kids hostage?

I think we will see a shift in NIL funds going to the transfer portal vs. recruits.

And I think boosters will realize that dropping $30M on recruiting classes has a very poor ROI in every case except the one team who wins it all.

I agree. It will take a few years of boosters getting burned then they will pull back some. They may be extremely rich, but they didn't get that way just tossing away a few million every year.

 

[Irish#1]

They were right all along, though. NIL was always going to be pay for play. The NCAA's enforcement group has a staff smaller than your local McDonalds because nobody wants to foot the bill for it. They couldn't even handle the case load stemming from transfer exemption requests and those people had far less resources than these NIL collectives.

This was inevitable because the money that flows into big time college football is happy to engage in a race to the bottom.

The ironic thing is it's going to cost more now than if they had just built the compliance group and gave it some teeth.

 

[Irish#1]

Boosters will likely never stop, schools already get funding to pay off a coach who's been fired. There is quite literally 0 ROI there, at least with a recruit you can get something from it.

This is just playing slots for insane wealth, people will continue to fund it and continue to lose in search of getting that generational player and maybe some sort of business benefit.

This is something I'm not sold on. They may get some return on the field, but I wonder how effective it will be to the general public.? I'm not going to buy a car from a dealer or get my insurance from an agent because he has a player doing a commercial or appearance for them.

 

[Irish#1]

F'ing SEC. Win at all costs.

 

[Pops Freshenmeyer]

Not sure that point is at odds with what I wrote. And it’s exactly the reason the member institutions are more at fault here.

They were all too happy allow for substantially increased revenues from TV contracts while capping the compensation of their labor which is why the Supreme Court shit all over them when the latest legislation was presented.

It's been awhile since I read that 1984 opinion, but interestingly enough, I believe many of the justices at that time still defended the amateurism model as being essential to collegiate football and its product. However, it was much easier to defend amateurism in 1984 when coaches were lucky to make $100k versus today when they're making $5 million plus, not to mention that player compensation hadn't changed at all in that time other than for the variance in the cost of a degree. The 1984 case was the beginning of the end of the version of college football we all know.

Yes, they said the NCAA’s existence was not an undue restraint of trade because there was a demand for amateur athletics and a central body was necessary to providing them. The upshot is that college athletics must be amateur.

FWIW, an appeals court has also struck down NCAA efforts to set limits on coach salaries as an undue restraint on trade.

ND has surely been a participant in the shifting landscape but there is no power to hold back the schools that are pushing things down this road.