If your a recruit sitting down in a room with Freeman compared to Kelly how do you say no to Freeman!?
In a vacuum, it'd be difficult.
Freeman comes off as just a genuinely good person, and he's personable and relatable in a way that BK isn't. People are drawn to that. He's a true player's coach.
On the other hand, BK has been in the game for a looooooooong time. I have no doubt that when he is legitimately motivated to go into a kid's house and put on a recruiting clinic, he can do it as well as anyone, and that includes winning the kids over by being relatable and personable.
It would be hard to say no the younger, cooler dude who is well-known as a player's coach and a solid guy.
But NOT in a vacuum? Plenty of kids could look past how cool Freeman is compared to Kelly, as long as Kelly is doing a good job of selling LSU as an SEC team in a unique location with fun campus life, a great gameday atmosphere, and a recent history of major success.