Lberry
Banned
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Don't have the details in front of me but remember digging into them at the time, and the new UA contract is a wet noodle compared to other top schools' apparel deals. It didn't even increase from the last time it was signed, and OSU's deal in particular blew it out of the water.Really? How backward did he bend? The reason we resigned with them wasn't the massive contract offered but because his son needed a job? He was so desperate to keep his son's job at UA that he forced the deal with UA?
This overly simplistic take is bandied about as actual truth. I wanted Nike as bad as anyone on this forum btw.
ND couldn't garner a better offer.
Couple that with the additional ~$30M/annually each Big 10 team is getting over the ND/NBC deal and it adds up quickly.