It's not as if Franklin is focusing upon longtime Penn State fans, whose parents drive around with "409" bumper stickers. He's changing the minds of out-of-state high schoolers with confidence -- "I'm not letting you go anywhere else" -- and with an energy usually reserved for motivational speakers who have a predilection toward espresso. Two of Penn State's most recent commits would've offered blank looks or a confused stare if you told them two months ago they'd be changing their Twitter backgrounds to a Nittany Lions logo.
"I would've just said, 'No,' " offensive guard Steven Gonzalez said with a laugh. "I would've said that I most likely would've been a Buckeye."
Added linebacker Josh Barajas, a heavy Notre Dame lean: "I would've told you that you were crazy."
Barajas gave Penn State a chance when he started receiving more handwritten letters from the university than anywhere else. He then arrived to a practice that featured Franklin performing the worm and playfully spraying water in the kicker's face before a field goal. And when Barajas sat down to a lunch of cheesesteak and fries, a time normally reserved for just recruits, Franklin pulled alongside a chair and ate with his family.
Barajas didn't expect that. It was a small gesture -- but it was one no other coach had done. Bill O'Brien, whose office prominently displayed a photo of him alongside Tom Brady, often called recruits into his office to chat. He won top prospects over with his track record but induced sweaty palms and stammers. Here, Franklin's personality is putting recruits at ease -- and then winning them over
"Sometimes you're kind of uneasy sitting around a guy that important," Barajas said, "but I was just talking to him like he was my friend. We talked about a lot of stuff, too, not just football."