"The Shirt can't solve that problem, and never will."
And my last comment is that I think it can.
Michigan's colors are maize and blue, yet all you see in the stadium is the bright colored maize.
Intimidating, to see so many wearing the same primary color, cheering at the same time.
As the Observer author suggests, over time the stadium color will change - it's not going to happen overnight.
WRONG. It can.
I've posted this before. Colleges around the nation get there fans to wear a color and have since before WWII. It isnt'a new concept. A lot of schools put out reminders with season ticket sales. They reinforce it when the send out the tickets, Oct 1st is "RED DAY" ... "WHITE OUT" ... etc. They use booster groups, alumni chapters, Parent's Weekend Notices, Dorm Bulletin Boards, to build word of mouth AND peer pressure. "Don't show up in the WRONG color." It was done before computers, modems, and smart phones.
I posted on this before here. About '11 years ago there was an ND senior I know who proposed on an ND board wearing one color to games. The topic was discussed on the board with the pro and cons of the various colors. He didn't like green having seen Davie fail in green. (I noted the color wasn't the problem, it was the COACH). He finally selected Gold. I told him it was vibrant enough. Someone photoshopped the stadium sold out in Gold. He got the message.
He opted for Green. He went over to the AD's office excited. He came back discouraged. They couldn't have cared less. "It's not our official color." "We can't tell people what to wear." "People couldn't wear The Shirt" Every excuse why it couldn't be done.
I told him to start with his dorm, then go to other dorms and sound it out. I gave him the list of ND Clubs around the country with the local contact person. The Shirt that year was Green which helped. ND still would not support it through University literature or websites. Still fans started showing up in green. I was one of 5,000 Green Clad Irishman that marched into Doak Campbell Stadium to the chant, "HERE COME THE IRISH!" The 80,000 Garnet and Gold Clad Noles became silent as the 5,000 Screaming Green Irishman entered the stadium and marched chanting to their seats. The camera only panned our area once on the Jumbotron as we stood out so boldy. ND whipped the undefeated Noles.
The next week Coach Willingham dressed the Team in Green as he noted to the press to honor the green clad fans. The team AND the fans wore green that day. Meanwhile the BC coach used some psychology on his team and said, "ND only dresses in green for tough games, for tough opponents. They're afraid of you and had to dig out special uniforms." It wasn't the reason but nonetheless, he got his guys fired up. ND was flat coming off the big win over FSU and the starting QB got knocked out setting up the Dillingham flip. An ND drive that turned an errant throw while in the grasp into 7 BC points.
ND fans blamed the green instead of a bad coach who had screwed up the QB depth so a walk-on had to be used as there was nobody else.
ND can turn that stadium any color they want IF they organize a campaign on a timely basis to do so like Nebraska, Arkansas and so many other schools have done for decades.
But as long as there is the logic that "it will hurt 'THE SHIRT' sales" and "Hammes won't have the right inventory" and "it will be sooo hard to coordinate", it won't happen.