Brian Kelly is talking about transparency. It's his No. 1 challenge, he said. Not just getting better players to eventually beat Alabama. It's continuing his ability to pull everyone into his world, to trust him. And in this case, it's the most difficult crowd to flip yet, the Notre Dame administration that values a profound separation of academics/student life and football.
"Breaking down myths that football coaches protect the players and cover up academic problems or shield them from problems in the dorms," Kelly said. "That old myth of the bad football coach. Building a program that is transparent to all parties.
"I think there was a mythology that existed [at Notre Dame] that the football coach just cares about football games. I care about players and the university and how they all interact together. And building this program, the only way you can do it is if we're partners in this together."
Kelly is talking from a palatial, yet classically designed, Guglielmino Athletics Complex [or the Gug]. The facilities are top of the line. The stadium is legendary. The school obviously values football. He has a beautiful office, complete with balcony overlooking campus. Or, well, at least one side of campus, the athletics side. The other side – the one that sits under the glimmering golden dome and fans out from the famed quad – believes in both a physical and practical distance from sports.
In essence, players are real students, with real classes, living in real dorms, with real expectations to meet the academic and social standards of other real students. The theory is there is no hiding anyone at Notre Dame. This is the core pride of the school.
The challenge is when a player runs afoul with the strict rules. Past coaches have sworn that the separation is real and shook their head at the school's disciplinary system, "Student Life." One deemed it "a black hole." Not only do they have no control and no say in the outcome, they have no info at all about what is going on. Forget covering up anything. There's no calling anyone. There's no way to plead anyone's case. There's no way to know what's coming or when.
In the control freak world of high major college football, this is an anomaly. Say an underage player gets caught with beer in the dorms, he deals with Student Life like anyone else. He isn't passed on to a coach who will run him at 5 a.m.
Kelly understands and says he values all of that. That's what makes this place special. He's just looking for what he called, "transparency university wide as it relates to growing the program on a day-to-day basis."
"We can't do it the way Alabama does it," Kelly said. "We can't have our own department. And this isn't to knock how they do it at Alabama. They have an incredible program. We have to be mainstream. Our kids have to live in the dorms with the other students or it wouldn't work here.
"The provost has to believe that I believe in that. The dean of students has to believe that. The dean of admissions. Because they have to be able to trust that when I bring a kid here and I tell you that he's the right kid for Notre Dame that he is not here just because he is just a football player.
"[Being a great player is] a big part of it, don't get me wrong," Kelly continued. "I don't want to get fired. Remember, the last three coaches that came here won the graduation rate award. They got fired too. It is what it is."
Gaining "transparency" may make running the ball on the Crimson Tide seem easy.
"I think that's where you build a program," Kelly said. "And that's where I've shown the model. I believe I am showing them the model that what it has to be successful here at Notre Dame. And we're getting there. We've got some work to do but we're breaking down some walls that had been built."
"[When I got here] there was a bit of, 'you mind your own business, we'll take care of Student Life. You take care of what you do and we'll take care of academics.'
"And that's fine. But I want to be in the loop. I want to be part of the discussion. I don't have to make the decision on a code violation. I don't have to make the decision on parietals [male-female dorm curfews]. I'm not asking for that. I just want to be part of the discussion. And we're getting there."