I don’t get the decision if the they legitimately matched the offer. It’s not like Ole Miss was Tulane, if he’s actually a $100 million coach there’s no reason he couldn’t have turned the program into a consistent national power (I guess I’ve seen rumors about having less NIL money?) and if he succeeded there would be golden statues of him getting felated all over campus.
All the reporting that I read around this the last few weeks is that Ole Miss, LSU, and UF were all putting forth more or less matching offers and had made the same NIL pledges so it was all going to come down to preference. For whatever reason, UF pulled out 2 days ago and that left OM and LSU.
Lane is extremely egotistical and flamed out hard at a premier/blue blood program before and perhaps he wants to succeed at a top job. Whether anyone on this board agrees or not, the perception of a job like LSU is that it's better than a job like Ole Miss.
This is Lane's 6th year at Ole Miss, he's not going to get 6 years to make his first playoff at LSU. If he replicates his tenure at Ole Miss he will be fired in 3-4 years. I get these guys don't approach anything thinking that way (and that's honestly good for them, too many people get paralysis by analysis), but at Ole Miss he basically had a lifetime gig if he wanted it and chance to have the field named after him or something similar.