Yeah, that shit is all super obnoxious. The worst was in 2022 when they were in the middle of back to back title runs and he was crying in the media about how no one believes in them.
The thing to remember, though, is Kirby is a UGA alum, and that whole fanbase is just like that. When I lived there it was so irritating. If the media didn't have them going 14-0 and winning every game by 3 or 4 scores (at least), it was "disrespect." They all have this weird mannerism of sort of chuckling and going "guess we'll see if lil ol' Jawja can hang with dem big baws." I saw this *a lot* in the run up to the Sugar Bowl. If a pundit didn't have UGA forcing us into a mercy rule, or (God forbid) picked us to win, it was the same old song and dance. "Heh, guess will see if us po' ol' baws from da south can hang with those media darling wealthy Papist yankees."
Mind you, I lived there when Richt was still the coach and they regularly choked so it was totally unwarranted cockiness.