Dale
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“Ohio State's value in this environment is probably three times the $91.5 million the Big Ten paid the Buckeyes in fiscal 2024-25. The Ohio State-Michigan game alone is worth $100 million annually.”
www.usatoday.com
College sports isnât broken. Duke just proved itâs for sale. What if Ohio State is next?
If Duke basketball can sell its brand to Amazon, the real question is how much someone will pay when Ohio State football decides it’s done sharing.
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