I will say it like this....when ND hired Freeman, it signaled a shift. ND will always be ND, but the ND under Freeman will be significantly different than the ND under Kelly. What BK did for ND was great, just like I anticipate what Freeman will do will be great. But Kelly took a disorganized program and brought it to modern day. His type of program though, while successful, was more "corporate" in a sense. Prior ND players experience has been well documented. His "motivate yourself" approach was NFL like. He continued to push academics and still made ND about graduating as a changed person.
But Freeman will change kids more, or at least that is what he is pitching. Wasn't it's Tate's mom commenting on how ND was pitching how ND can change the life of African American men? This message is hardly unique in recruiting, but it can resonate more coming from Freeman and his staff versus BK and the prior staff. Then you have actions like this. It's obvious that George and Freeman were significant in getting this done. That speaks volumes to the character that Freeman has. This isn't about tradition, it's about giving kids an opportunity to play at ND that never had a chance before. Sure, ND could go an schedule the likes of UMass or Arkansas State or someone else. But even those kids typically have more opportunity than those who are going to Tenn State.
In the end, football is a game that vast majority of these kids will use to further their professional lives beyond the NFL. When Freeman tells a parent that he and the ND community will look after their kid (at a school that has ~3% of students identifying as Black/African American), his actions will back him up. In the end, ND has always been about service and community. Freeman and ND today expanded the biggest platform they have to a HBCU. ND can no longer say "We haven't played a FCS school". But if that means giving a HBCU a platform they otherwise haven't had, I see this as Freeman pushing ND to live out their mission.