Cruz is not a legitimate contender for president. How much media attention do you think he should get? The same amount that Bill Richardson got when he ran for president in
2008? Richardson was crowded out of the race by Obama and Hillary, and nobody gave serious consideration to how great it would be to have a latino as president back then either ... because nobody thought he was ever going to be president. Cruz has a much worse chance of becoming president than Richardson ever did.
Obama is bi-racial and favors policies that provide opportunities for blacks to improve their standing through educational opportunities and employment. He hasn't called for 12 million blacks to be returned to their country of origin. He supports spending programs that help the poor, a large percentage of whom are black. Hillary Clinton is a woman and favors policies, such as equal opportunity and equal pay for women. She has not called for the massive export of women. She supports spending programs that provide equal opportunity for women in education and employment.
Cruz is Latino, but opposes virtually every government program that would provide educational and employment opportunities for Latinos and other minority groups. He supports the deportation of 12 million immigrants, the vast majority of whom are Latino. His policies and programs would help the rich get richer while holding down those in his own race.
I see some differences in the above, two of the above (Obama and Hillary) support others in their own racial or gender group both in words and in actions. The third seems to think he's above dealing with those of his own race. Is it any wonder that Hillary and Obama have the majority of support in the groups from which they belong? Cruz would have a hard time drawing 10% of the Latino vote in a presidential election. It's not the media that has disowned Cruz, it is those who claim the same Latino heritage. In their eyes, Cruz has sold out.