wizards8507
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What a poorly written headline. When I hear "financial hit," I think it's a bad thing, as in, "Many families took a financial hit during the sub-prime lending crisis," or "Alex Rodriguez will take a significant financial hit from his 162-game suspension." The article is exactly the opposite. They're saying the deal is a financially positive thing, like "ND hit it out of the park."Notre Dame deal with Under Armour could be financial hit - South Bend Tribune: Local Economy
Harrison said Notre Dame would be a major platform for Under Armour to brand itself and expand its customer base.
"It's endless what they could do at Notre Dame," he said.