What is the "uniform surprise"?

chubler

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I'm not sure we'd be competing with Oregon too much, and the shamrock series gives Nike a fairly unique opportunity to take an untouchable classic uniform and do almost anything they want with it. So I guess it'd make sense from both sides for Nike to give us our own brand, but unless that happens I'd rather go UA than make ND a cookie-cutter Nike school. We're not Oregon State.
 

wizards8507

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Also, if you want to take into account one of the points you made, Since UA (Joe's Bait and Tackle) grew roughly $33 in a year and Nike (Disney) grew roughly $24 in a year, wouldn't that be a bigger splash for UA supporting the argument they are the ones growing faster?

No, the opposite of that. It's EASY to grow fast when you're small. Even at that rapid growth, they're STILL only 1/10th the size of Nike. Google "growth curve." Companies grow rapidly when they're relatively young and then level out. The only reason to get on board with UA over Nike now is if you think UA will "level out" higher than Nike has once they reach that point.
 
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Cackalacky

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I am surprised there is not a high-end fashion designer that is not willing to take over ND's iconic brand. I mean how many recruits could we get with a Gucci or Versacci brand apparel. Gold helmet... Gucci uniform...

i am kind of kidding...(Mr. Forward thinking here lol.)

"Excuse me Coach Kelly, but what type of uniforms do you wear on the field?"
Gucii muther******!"
 
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peoriairish

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No, the opposite of that. It's EASY to grow fast when you're small. Even at that rapid growth, they're STILL only 1/10th the size of Nike. Google "growth curve." Companies grow rapidly when they're relatively young and then level out. The only reason to get on board with UA over Nike now is if you think UA will "level out" higher than Nike has once they reach that point.

I see what you're saying, and I'm by no means an expert on the market, but I'm not arguing that UA is bigger than Nike. Just that they are growing faster. You're point about being easier to grow when your smaller is true. I just believe that UA is growing faster than people realize and must remember the brand is only 13 years old. I'd rather be UA's big brand vs one of Nike's thousands of divisions. Just my opinion.
 

wizards8507

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I see what you're saying, and I'm by no means an expert on the market, but I'm not arguing that UA is bigger than Nike. Just that they are growing faster. You're point about being easier to grow when your smaller is true. I just believe that UA is growing faster than people realize and must remember the brand is only 13 years old. I'd rather be UA's big brand vs one of Nike's thousands of divisions. Just my opinion.

Given those options, I agree. But I think the insiders are indicating that the decision would be "UA's big brand versus Nike's big brand." If Nike is willing to make that commitment, that's like the promised land of branding.
 

chubler

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Given those options, I agree. But I think the insiders are indicating that the decision would be "UA's big brand versus Nike's big brand." If Nike is willing to make that commitment, that's like the promised land of branding.

I don't think anyone's disputing that given equal attention and exposure, Nike's the way to go.
 

dshans

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And ( <---- sorry Dshans) ND would supplant them.

No need for an apology. Beginning a sentence with a conjunction, while not technically or grammatically correct, can be an effective "device."

I do it at times myself, so have at it! Let your freak flag fly ... just don't screw up "your and you're" and "their, there and they're."

But don't believe for a second that I ain't watchin'!
 

wizards8507

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No need for an apology. Beginning a sentence with a conjunction, while not technically or grammatically correct, can be an effective "device."

I do it at times myself, so have at it! Let your freak flag fly ... just don't screw up "your and you're" and "their, there and they're."

But don't believe for a second that I ain't watchin'!

Don't forget "yore." Nobody really uses it incorrectly but I always feel like he gets left out.
 

peoriairish

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I don't think anyone's disputing that given equal attention and exposure, Nike's the way to go.

That's exactly what some people (and apparently the University) are saying.

I kind of am. Internet message boards aside, I find it VERY hard to believe that Nike will make a separate division dedicated just to ND football, a la Jordan. I know ND is an international brand and has consumers all over the world, but it just seems like a waste of money and resources to delve into a project like that for such a polarizing brand. It's not like non-ND fans will buy the ND brand. Very few people don't like Jordan, and those who dislike him still have no problem buying something with the Jumpman logo. Color me skeptical that Nike will really, no matter what the tell the university, invest that much money and make ND a full-fledged separate brand. I would rather latch on with a company that is rapidly growing and has very quality gear. This is one of my favorite commercials that has come out over the past year for any brand or product. Imagine what UA can do with the ND brand revenue stream.

<iframe width="560" height="315" src="//www.youtube.com/embed/C9ei0047s1I" frameborder="0" allowfullscreen></iframe>
 
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Domina Nostra

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I kind of am. Internet message boards aside, I find it VERY hard to believe that Nike will make a separate division dedicated just to ND football, a la Jordan. I know ND is an international brand and has consumers all over the world, but it just seems like a waste of money and resources to delve into a project like that for such a polarizing brand. It's not like non-ND fans will buy the ND brand. Very few people don't like Jordan, and those who dislike him still have no problem buying something with the Jumpman logo. Color me skeptical that Nike will really, no matter what the tell the university, invest that much money and make ND a full-fledged separate brand. I would rather latch on with a company that is rapidly growing and has very quality gear. One of my favorite commercials that has come out over the past year for any brand is this one. Imagine what UA can do with the ND brand revenue stream.

<iframe width="560" height="315" src="//www.youtube.com/embed/C9ei0047s1I" frameborder="0" allowfullscreen></iframe>

From the marketing perspective, I'd rather go with UA--as an "outsider" brand. Adidas seems soft to me, and ND is a team that risks getting labeled as soft.

I like the Adidas stripes, but I'd rather either get the good Nike mass-marketing, or the UA tough-guy vibe.
 

chubler

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I kind of am. Internet message boards aside, I find it VERY hard to believe that Nike will make a separate division dedicated just to ND football, a la Jordan. I know ND is an international brand and has consumers all over the world, but it just seems like a waste of money and resources to delve into a project like that for such a polarizing brand. It's not like non-ND fans will buy the ND brand. Very few people don't like Jordan, and those who dislike him still have no problem buying something with the Jumpman logo. Color me skeptical that Nike will really, no matter what the tell the university, invest that much money and make ND a full-fledged separate brand. I would rather latch on with a company that is rapidly growing and has very quality gear. One of my favorite commercials that has come out over the past year for any brand is this one. Imagine what UA can do with the ND brand revenue stream.

We're agreeing here (I think) haha. What I meant to convey was that IF Nike gives us the same level of exposure and attention we'd get from UA, which would in all likelihood require our own separate brand, then it'd make sense to go Nike. But in the real world that's not very likely.

TBH I don't think there's a chance in hell Nike's gonna make a Notre Dame brand a la Jordan. If this comes to fruition, IMO it would be Nike launching a new college football brand/line and using ND as the centerpiece of it to get the line going. But in that case, they're naturally going to add other schools to the line fairly quickly in order to make it profitable, which puts us right back where we started with our concerns about being "just another nike school"

<iframe width="560" height="315" src="//www.youtube.com/embed/C9ei0047s1I" frameborder="0" allowfullscreen></iframe>

I'd prefer UA, if only to see what this would've looked like using ND instead of a generic team. Can you even imagine how sick this commercial would be? We do this deal right, get featured in a national campaign like this, and it intensifies and translates the ND mystique and tradition to kids in the south and west who aren't familiar with our history.
 

GATTACA!

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I kind of am. Internet message boards aside, I find it VERY hard to believe that Nike will make a separate division dedicated just to ND football, a la Jordan. I know ND is an international brand and has consumers all over the world, but it just seems like a waste of money and resources to delve into a project like that for such a polarizing brand. It's not like non-ND fans will buy the ND brand. Very few people don't like Jordan, and those who dislike him still have no problem buying something with the Jumpman logo. Color me skeptical that Nike will really, no matter what the tell the university, invest that much money and make ND a full-fledged separate brand. I would rather latch on with a company that is rapidly growing and has very quality gear. One of my favorite commercials that has come out over the past year for any brand is this one. Imagine what UA can do with the ND brand revenue stream.

<iframe width="560" height="315" src="//www.youtube.com/embed/C9ei0047s1I" frameborder="0" allowfullscreen></iframe>

Shit i wanna hit something. UA will bring some nasty to the blue and gold.
 

tko

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No doubt TP is involved in this process. Protect This House Friday will be off the charts.
 

Irish#1

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We're agreeing here (I think) haha. What I meant to convey was that IF Nike gives us the same level of exposure and attention we'd get from UA, which would in all likelihood require our own separate brand, then it'd make sense to go Nike. But in the real world that's not very likely.

TBH I don't think there's a chance in hell Nike's gonna make a Notre Dame brand a la Jordan. If this comes to fruition, IMO it would be Nike launching a new college football brand/line and using ND as the centerpiece of it to get the line going. But in that case, they're naturally going to add other schools to the line fairly quickly in order to make it profitable, which puts us right back where we started with our concerns about being "just another nike school"



I'd prefer UA, if only to see what this would've looked like using ND instead of a generic team. Can you even imagine how sick this commercial would be? We do this deal right, get featured in a national campaign like this, and it intensifies and translates the ND mystique and tradition to kids in the south and west who aren't familiar with our history.

If they made a "Irish" or "Gold" brand, I wonder if they would alienate some of their market. You know the tOSU fans would be bitchin'.
 

ndfi78

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Obviously ND can only do the UA deal if TP gets the all clear on continued use of Protect This House. :)
 

wizards8507

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<iframe width="560" height="315" src="//www.youtube.com/embed/C9ei0047s1I" frameborder="0" allowfullscreen></iframe>
The "vibe" of that ad doesn't match the brand of the University. Notre Dame isn't rough-and-tumble, kids on the subway, inner city. Notre Dame is cashmere sweaters, lobster-patterned pants, and church on Sunday morning. I'm not saying that's the way it SHOULD BE, but that's the way it IS.

Notre Dame is for rich kids, smart kids, great athletes. It's not for us. You're a Ruettiger. There's nothing wrong with that. You can have a damn nice life.
 

peoriairish

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The "vibe" of that ad doesn't match the brand of the University. Notre Dame isn't rough-and-tumble, kids on the subway, inner city. Notre Dame is cashmere sweaters, lobster-patterned pants, and church on Sunday morning. I'm not saying that's the way it SHOULD BE, but that's the way it IS.

Notre Dame is for rich kids, smart kids, great athletes. It's not for us. You're a Ruettiger. There's nothing wrong with that. You can have a damn nice life.

Don't take this the wrong way, but now your just nitpicking. That same commercial could have been made in the prep grounds at Woodberry Prep or the pastures of rural Texas and had the same effect. Sure, many students and fans are from privileged backgrounds, but there certainly are many that don't, especially the athletes. The message from the commercial was to show drive and determination getting you what you most want. That "I WILL" attitude of getting shit done. It would go over incredibly well with all recruits and with the vast majority of fans.

And BK himself said he's tired of seeing gentlemen on the field.

Also enjoy the Rudy quote. Quite appropriate haha.
 

IrishBlood81

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<iframe width="560" height="315" src="//www.youtube.com/embed/C9ei0047s1I" frameborder="0" allowfullscreen></iframe>

See, I don't like that ad very much. Its a lame, cheap wannabe imo. Its hits only one demographic and the music is generic at best. Its not near the quality of Nike (or sometimes Adidas), like the Chicago Bulls ad where the player gets injured and everything goes in slow motion until he returns. Nike just has so much experience under their belt, that its no wonder they're superior to AU.
 

PANDFAN

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man we have people who not only know exactly what plays should be called, who we should recruit, but are marketing executives as well...
 

TexasForever

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I'm kind of surprised by all of the UA hate. I think Nike has reclaimed the top spot as far as apparel goes but I think UA really pushed them there. I remember when I first started playing lacrosse in middle school and UA was getting big. That was all anyone wore because it was the best. None of the Nike procombat stuff came about until after UA changed the game for athletic clothing (as far as I can recall - that was a while ago).

I think most of the negative reaction comes from people disliking what they have done with Maryland but I don't really see that being a problem for us. Aside from the SS, no way they get much leeway in what they do for our unis. Plus, I really like the Northwestern unis. I agree that they certainly are nowhere near Nike in NCAA football unis (YET) but I wouldn't count them out. Remember when Nike was breaking in with their original Oregon unis? Dear lord. That metal pattern on the shoulder pads was probably the worst uni I had ever seen. It's about trial and error for these companies to see what works and I have definitely seen a lot of improvement in what UA makes for the teams in the years they've been doing it.

I could really care less which company it is. As most people have said, it is all about the same.
 
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Irish#1

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I'm kind of surprised by all of the UA hate. I think Nike has reclaimed the top spot as far as apparel goes but I think UA really pushed them there. I remember when I first started playing lacrosse in middle school and UA was getting big. That was all anyone wore because it was the best. None of the Nike procombat stuff came about until after UA changed the game for athletic clothing (as far as I can recall - that was a while ago).

I think most of the negative reaction comes from people disliking what they have done with Maryland but I don't really see that being a problem for us. Aside from the SS, no way they get much leeway in what they do for our unis. Plus, I really like the Northwestern unis. I agree that they certainly are nowhere near Nike in NCAA football unis (YET) but I wouldn't count them out. Remember when Nike was breaking in with their original Oregon unis? Dear lord. That metal pattern on the shoulder pads was probably the worst uni I had ever seen. It's about trial and error for these companies to see what works and I have definitely seen a lot of improvement in what UA makes for the teams in the years they've been doing it.

I could really care less which company it is. As most people have said, it is all about the same.

You are correct.
 

ACamp1900

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The "vibe" of that ad doesn't match the brand of the University. Notre Dame isn't rough-and-tumble, kids on the subway, inner city.

If any move anywhere helps alter ND's image, even just in football, to make it more roughneck and and thus appeal to a wider base, I'm all for it.

Not saying UA would do that, just speaking to your comment... overall I think this thread is funny, talk about getting worked up over the little stuff...
 

IrishBlood81

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man we have people who not only know exactly what plays should be called, who we should recruit, but are marketing executives as well...

Jack of all trades ;)


Its just my opinion. I'm a video editor/producer and music producer and, IMHO, I don't think that matches Nike quality.
 
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