Why can't Kelly do that? Why couldn't he develop Hendrix or fix Crist? Why is Golson after 4 years and coaching with Whitfield, still having trouble learning the playbook? I can't imagine it's just bad luck, because Briles has been able to develop QB's, Helfrich has been able to take over seamlessly from Chip Kelly in developing Mariotta, who was a 3-star, just like Golson. Yet, Mariotta's a Heisman frontrunner and Golson is a turnover machine. It's not just QB either (though that's the main gripe). Why is the offensive line having so much trouble? I understand that losing Martin and Watt hurt, but with the talent and experience still there, it shouldn't be this big of a hurdle to climb to just get an average line. Why can't our receivers run the correct routes or get separation? (though the last one might just be because they're not that fast). It just boggles me that we haven't made that much progress in year 5. I don't think the offense is bad, they're actually quite good, but they still have so many issues that shouldn't be a factor.
Whew, that's a lot of hyperbole.
Let's just set aside the argument that because of turnovers Kelly hasn't developed Golson. 8th in passing yards, 7th in touchdown passes, 20th in rating, and a soon-to-be school record for most total touchdowns in a single season. We'll save that argument for another day. You want to call that not developing, okay sure.
A lot of people ask why Kelly can't get the offense to be like it was at Cincinnati. Well, that question doesn't fully understand Kelly's history all that well.
First of all, his final season in Cincinnati (2009) was outrageously productive on offense. If Kelly ever gets an offense at Notre Dame to perform like that we'll be setting many school records. I just want to point out that the bar is set extremely high when you look at that one year. But if you look at Kelly's other campaigns stretching back to his Central Michigan days you'll find he's really not an offensive genius in the mold of Briles, Chip Kelly, etc. In fact, the narrative that Kelly was an offensive genius was born almost exclusively out of that 2009 season and it was never all that accurate of a description of him anyway.
For example, Kelly has only had 3 seasons since 2004 where his offense averaged north of 30 points per game: 2007, 2009, and 2014.
So let's take a look at those seasons to make some comparisons:
S&P Offense
2007- 28
2009- 5
2014- 16
S&P Standard Down
2007- 36
2009- 3
2014- 12
S&P Passing
2007- 23
2009- 8
2014- 13
S&P Rushing
2007- 74
2009- 9
2014- 25
Points Per Game
2007- 36.3
2009- 38.6
2014- 34.7
Yards Per Play
2007- 6.18
2009- 6.98
2014- 6.19
Yards Per Game
2007- 441.0
2009- 447.4
2014- 453.2
So an honest evaluation would say this current offense is probably Kelly's second best he's ever coached, at least since he moved up from Grand Valley State. I honestly wouldn't hold your breath expecting Kelly to start putting together one, two, or three seasons comparable to his 2009 production. We can probably get close to it in some of the advanced stats--and we pretty much are right now anyway--but averaging almost 7 yards per play at Notre Dame with the schedule we play just isn't realistic. Only Oregon and Wisconsin have a higher YPP among Power 5 teams right now than that 2009 Cincinnati team.
There's definite room for growth, but at the same time, I don't think people realize how productive the offense is right now. Next year Golson should clean up his turnovers, we may find a little more stability and consistency on the offensive line, and maybe we'll improve to 36 or 37 points per game. Even then, those figures are approaching the highest scoring Notre Dame teams in 60 or 70 years.
I hope this helps when people complain about the offense and how we haven't made progress. We've made progress.