GowerND11
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This is the circular nature of the current setup. Arsenal and other loses out on a ton of money by not being in the CL. They then can’t reinforce or improve their squads. The UCL is catering to them by allowing special seedlings and expanded fixture lists. Ultimately this still stresses the player pool with all the games the top tier players are required to play.
Meanwhile Kroenke made $300 million within the first months of the pandemic. But he asked players to take a 12.5% pay cut, laid off a bunch of employees of the club, built a billion dollar stadium in LA, and more. But he "can't" invest money into the club to bring them back into the CL. Instead, just broker a deal that provides a bullshit way for the club that I adore to generate revenue that's been missing for 4 years because you won't actually attempt to make the product better.