Follow the Money - The Big Business of College Football

[dublinirish]

putting a freshman TE front and center for something like this is noticable

 

[zelezo vlk]

Didn't bother to watch the video, they gotta put names on the back of the jerseys now, right?

 

[OhioIrish]

It's an arms race. Adapt or die.

For $20 million? That’s what, a small handful recruits in a few years? Nah, this is just greed and misaligned priorities.

 

[Riddickulous]

putting a freshman TE front and center for something like this is noticable

24 on a tight end? Who does he think he is? Tommy Tremble?

 

[Dale]

For $20 million? That’s what, a small handful recruits in a few years? Nah, this is just greed and misaligned priorities.

Not sure it matters but $20 million is probably more than our entire Top 5 2026 and 2027 class combined

 

[RudyVerse]

For $20 million? That’s what, a small handful recruits in a few years? Nah, this is just greed and misaligned priorities.

$20M easily funds the entire incoming class. We basically just funded every future class.

 

[TNUtoNotreDame]

$20M easily funds the entire incoming class. We basically just funded every future class.

Yeah, but we need it to more NIL based. We need deals like this that help bring in chances of NIL money through legit companies. OSU's did that on their side deal. This really just a bailout for the university, It adds nothing to funding the team to a higher degree because of the limits due to the House settlement.

 

[OhioIrish]

Not sure it matters but $20 million is probably more than our entire Top 5 2026 and 2027 class combined

You are not wrong, but it is a multi-year deal and roster costs are likely to be increase exponentially over time. To me, it’s just not worth the sacrifice. There are more dignified ways to raise cash.

 

[Dale]

You are not wrong, but it is a multi-year deal and roster costs are likely to be increase exponentially over time. To me, it’s just not worth the sacrifice. There are more dignified ways to raise cash.

It’s estimated at $20 million annually, not total.

 

[OhioIrish]

$20M easily funds the entire incoming class. We basically just funded every future class.

True, but overtime the deal becomes less valuable as costs are expected to increase wildly. I’m fine with most financial realities, but selling out the most iconic jersey in football is not acceptable for me.

 

[OhioIrish]

It’s estimated at $20 million annually, not total.

I understand that, but roster costs could be $100 million in 3 years, not including recruiting budgets. Sure, this means we need more revenue streams, but to sell out the jersey to put a fractional dent in roster costs is beyond the pale for me.

 

[Dale]

I understand that, but roster costs could be $100 million in 3 years, not including recruiting budgets. Sure, this means we need more revenue streams, but to sell out the jersey to put a fractional dent in roster costs is beyond the pale for me.

I think you’re being hyperbolic to make the deal look worse. First it was $20 million is only a handful of recruits - not accurate. Now its rosters are going to be $100 million - not accurate. In either situation, then we would need the money even more. In the actual current situation, it is also attractive. You can not like the deal regardless, but let’s at least evaluate it in reality.

 

[NDohio]

True, but overtime the deal becomes less valuable as costs are expected to increase wildly. I’m fine with most financial realities, but selling out the most iconic jersey in football is not acceptable for me.

So they are putting the logo on the helmet?

 

[OhioIrish]

I think you’re being hyperbolic to make the deal look worse. First it was $20 million is only a handful of recruits - not accurate. Now its rosters are going to be $100 million - not accurate. In either situation, then we would need the money even more. In the actual current situation, it is also attractive. You can not like the deal regardless, but let’s at least evaluate it in reality.

To evaluate “in reality” you have to consider the length of the deal — it’s naive to take a static snapshot. There is plenty of smoke out there suggesting exponential increases in CFB rosters over the next few years, especially as the issue becomes politicized. I’ve already ceded that we might need more revenue streams, but again, selling out the jersey is a red-line for me. Alright, I need to work. Good talk!

 

[RudyVerse]

I can’t wait for practice to start August 4th. That’s my final thought.

 

[TNUtoNotreDame]

Inn of the mountain gods... Outside the box.

 

[FU BK]

Ugh....it was bad enough when the Blackhawks threw Circa on their jerseys. Nothing fucks up a classic jersey more than having an sponsor patch on there. Hell call it SoFi field or something but keep that shit off the unis

 

[NDohio]

Inn of the mountain gods... Outside the box.

Naval Academy left to fend for themselves.

 

[MeanGreenBeans]

True, but overtime the deal becomes less valuable as costs are expected to increase wildly. I’m fine with most financial realities, but selling out the most iconic jersey in football is not acceptable for me.

This is the ND attitude that got us the results we saw from the late Holtz years through the late BK years. I'm glad we're not the dinosaurs in the room anymore.

 

[Dale]

Now you’re turn OSU/Chase:

 

[Jiggafini19Deux]

Nah, this is just greed and misaligned priorities.

It's a patch on a jersey.

 

[Jiggafini19Deux]

This is the ND attitude that got us the results we saw from the late Holtz years through the late BK years. I'm glad we're not the dinosaurs in the room anymore.

Amen.

 

[MeanGreenBeans]

You are not wrong, but it is a multi-year deal and roster costs are likely to be increase exponentially over time. To me, it’s just not worth the sacrifice. There are more dignified ways to raise cash.

BAKE SALE!!!

 

[NDFAN420]

It's a patch on a jersey.

Just wait until they unveil the crotch swatch.

 

[FOTY977]

I do wish this is an area they had leveraged the brand to do something innovative. A patch is just kind of lazy and whorish. If we have to have a deal, I’m glad we have the largest deal for the moment but I can name half a dozen places I’d rather see ads than on the breast of the uniform.

 

[pumpdog20]

wait until they put a sponsorship sticker on the back of the helmet... championship

 

[calvegas04]

 

[Huntr]

Free article from The Athletic

What if college football teams could be sold? Ranking Power 4 teams by their valuation
NCAA FBS program valuation projections

Rank Team 2025 value 2026 value
1 Texas $2.38bn $2.46bn
2 Ohio State $1.9bn $2.3bn
3 Notre Dame $1.85bn $2.1bn
4 Michigan $1.83bn $2bn
5 Georgia $1.92bn $1.95bn
6 Alabama $1.74bn $1.8bn
T-7 Oklahoma $1.49bn $1.6bn
T-7 USC $1.4bn $1.6bn
9 Tennessee $1.37bn $1.57bn
10 Penn State $1.2bn $1.4bn
11 LSU $1.23bn $1.32bn
12 Florida $1.08bn $1.16bn
13 Oregon $990m $1.13bn
14 Auburn $1.06bn $1.11bn
T-15 Nebraska $930m $1.06bn
T-15 Washington $970m $1.06bn
17 Texas A&M $973m $1.05bn
18 Miami $604m $950m
19 Wisconsin $801m $922m
20 Florida State $867m $819m
21 Iowa $709m $806m
22 Indiana $386m $696m
23 Arkansas $646m $690m
24 Michigan State $708m $686m
25 Clemson $665m $674m
26 Utah $539m $638m
27 Ole Miss $591m $636m
28 Minnesota $562m $629m
29 South Carolina $563m $597m
30 Illinois $405m $568m

 

[stlnd01]

Eh. Don't love it. But do love our recruiting class.
And, like, the Boston Celtics also have one of the most classic iconic jerseys in sports, been watching them for years and don't even notice the patch anymore.

 

[stlnd01]

The Big 12 selling patch rights to their entire conference for $1M/apiece to Monster Energy Drinks is very Big 12.