ResLife Hero
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They've officially renamed the Texas/OU rivalry game. I really doubt anyone actually stops calling it the shootout, but apparently that was a big problem to some people. I personally hate how rivalries have been impacted by realignment and sponsorships. The loss of UT/A&M sucked around here, but this game is pretty much sacrosanct.
Rivalry game name change: Texas-OU now 'AT&T Red River Showdown' - CBSSports.com
<blockquote class="twitter-tweet" lang="en"><p>Should be noted that Texas paid $744,000 to a 27 member committee to rename the Red River Shootout.</p>— The Solid Verbal (@SolidVerbal) <a href="https://twitter.com/SolidVerbal/statuses/452131943896080385">April 4, 2014</a></blockquote>
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Rivalry game name change: Texas-OU now 'AT&T Red River Showdown' - CBSSports.com
<blockquote class="twitter-tweet" lang="en"><p>Should be noted that Texas paid $744,000 to a 27 member committee to rename the Red River Shootout.</p>— The Solid Verbal (@SolidVerbal) <a href="https://twitter.com/SolidVerbal/statuses/452131943896080385">April 4, 2014</a></blockquote>
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