WTF! Can you fellas take the time to actually read what I have written? You are jumping all over me for basically saying exactly what you write in reply correcting me. All of this go to another site if you can't change with the times is misdirected and needlessly rude. We agree these mass mailings are not deal makers. (at least I think we do) Some of you are impressed by them nonetheless, I am not so impressed. They seem a little tacky to me, but it isn't a big deal.
But I read some comments that seemed to imply that these mass mailings were important recruiting actions and that is where I dissented. I did not call any particular kid shallow, I said that any (theoretical) recruit who made these the deal maker was shallow.
I am reading them and we do agree on the fact that the Pot of Gold will not or should not, on it's own, bring a recruit to ND. But based off of the rest of what you are saying, and essentially saying that any PSA that would even give the POG the time of day shallow and not worthy of ND, Sandlin shouldn't be sending them out. They serve great purpose in the realm of recruiting and when other schools are doing it, but ND isn't, the recruits do notice.
You brought up Booker being in your living room would be better. Of course it would be. But, there is only 1 Booker, and handful of other coaches, and dozens of recruits. An in home is in and out for a couple of hours, whereas a letter, or 477 of them, stays on his dresser for weeks. Not to mention Lax's 3rd point, dead periods in recruiting.