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This is a long article, but it's well worth your time. Arguably the biggest scandal in sports.
Because they (theoretically) serve a charitable educational mission with their respective schools, college athletic departments also are considered nonprofits -- a major reason the NCAA clings to the outdated, immoral concept of amateurism, and that big-time football coaches such as Texas’s Mack Brown earn $5 million-plus per season. (When you don’t pay the workforce because you’re technically not a business, all that television money has to go somewhere.) Postseason bowl games enjoy the same hands-off treatment from the IRS, with predictable results: Sugar Bowl CEO Paul Hoolahan earns $645,000 in total yearly compensation; Outback Bowl -- Outback Bowl! -- CEO Jim McVay eared $808,000 in 2009; former Fiesta Bowl CEO John Junker collected a $592,000 annual salary before the fallout from a scandal involving a $33,188 self-celebrating birthday party, a $95,000 round of golf with Jack Nicklaus and $1,200 strip club visits on the company’s (tax-deductible!) tab led to his firing.
In the book “Death to the BCS,” authors Dan Wetzel, Josh Peter and Jeff Passan report that the Sugar Bowl in fiscal year 2007 earned $34.1 million in revenue -- $3 million of that, by the way, via an unnecessary cash handout from the state of Louisiana -- while spending only $22.5 million, clearing a cool, tax-free $11.6 million and finishing the year with $37 million in assets. Not bad for a “nonprofit,” particularly one that Wetzel and company write “gave nothing” back that year -- “not a buck to the Hurricane Katrina reconstruction effort. Not a dime to a New Orleans afterschool program. Not a penny to Habitat for Humanity.”
