The hand wringing often begins as soon as the help start getting some leverage and getting theirs. That's a lot of what is going on right now. The players are getting money above board, are allowed to move year to year if they choose, are playing 5, 6, 7 years. They have the same freedom as everyone else, and they didn't have said freedom before. Change is scary.
Does it suck? No, I don't think it does. I think a lot of people don't like it because they never got it, can't get it and never will. Wealth worship leads to wealth envy. I think if a university wants to pay a man $10M a year to coach their football team, they're well within their rights to do that and the guy should take the job if he wants it. Someone is likely going to take it.
If said program then wants to pay millions of dollars to a HS recruit to play QB for them, that's well within their right as well. People may not like it, but this is the market we're currently in and if that's what they feel the market will bear.
Everybody should get what they can, when they can, however they can. Especially in athletics. You're yesterday's news before you know it and once your ability to win people games dries up, you're just about totally forgotten.