It isn't any different. You seem to think that because this happened on a football field normal human behavior is somehow not applicable. That is where we part ways, my friend. I submit that you can be tough and never raise your voice. I further believe that you demonstrate your weakness when your reaction is driven by anger.
You think that not screaming profanities at people is coddling? OK buddy, whatever. If someone on one of my teams screwed up, they paid their dept in practice doing suicides until I thought they had enough to make up for their infraction. That punishment carried the added benefit of increasing their endurance -- something that would benefit the team down the road.
Fact is, that when a player screws up, they usually know it before the coach ever opens his mouth. You can raise the issue and have a teaching moment with a player on the sideline without making an *** of yourself (it's called coaching). What do you call it when a coach follows a kid up and down the sideline to continue screaming at him? What is the purpose of that? You don't think those players were embarrassed to be screamed at on national television? They already know they screwed up. If they didn't know it immediately on the field, they surely knew it the first 5 seconds on the sideline with the coach. After that, what is it but a grown man venting his anger on a kid?
You don't seem to know much about how the real world works. I cannot think of one situation when it is appropriate to get in a person's face and scream until your head turns purple. It is particularly inappropriate when it is an adult screaming at a kid. And, it is even worse when it is all done out in the open for the whole world to see.
Either don't watch or petition the University to send all fo the little Nancies on the team that can't take a good tongue lashing off to Idaho State Univeristy where they wont have to be on National TV. I dont expect a coach to change the way he coaches and disciplines his team because of who his audience is. He is a FOOTBALL coach.
And so many people have stated that it is OK for a coach to do this in practice, but unacceptable sideline behavior because it is going to embarrass and tighten his team up. To that I say, first if he is this way in practice, the players should be used to it and should not tighten up during game day. After all he is the same coach, and they are the same players who have been through this together during camp.
Second, if the first thing that goes through a players head is that he was stripped of his dignity, or that he was embarrassed on national TV, then maybe they shouldnt be playing a high level sport at a school that is nationally televised every week. That would certainly be one mentally week player, and one I dont know if we want on the field anyhow.
Lastly, if the players don't want to be embarrassed then don't embarrass themselves by performing the way they did last Saturday.
You wouldn't happen to be one of those parents in the news a few weeks ago for raising their children gender neutral would you? I can only imagine what this country will become once we turn every person born here into a big gaping vagina.