I’m not dismissing it. Just questioning whether it makes sense for educational institutions to continue to dump increasingly large sums of money into sports programs.Take a look at how Alabama's out of state enrollment exploded during the Saban years. Their tuition increases were above the national average as well. It may not make sense for certain colleges/universities, but to simply dismiss it is not right either.
In the case of Alabama that’s a pretty expensive marketing campaign.
The flip side of those enrollment increases in the general student population is the piss poor graduation rates of the players at say Georgia. The group that in theory these sports programs were set up to educate in the first place.