Freeman has been asked several times what he's going to do to have a better start to the season. His answer is always to acknowledge the poor starts and then some version of "challenge everything." I love the slogan, but it's not an answer. I don't think I've heard him answer the question with a concrete diagnosis or remedy. I assume he has a plan, because he's thought about this far more than myself. But since he won't say it, here's what I think the answer actually looks like.
1. Put the right guys on the field before the season, not by Game 3.
Each year there are a couple of Game 1 starters replaced by Game 3 or 4. That's a fall camp evaluation failure. Why does it take live bullets against a ranked opponent to figure out what the staff should have sorted out in August? Settle the depth chart honestly before kickoff, not a loss or two in.
2. Take the training wheels off.
If they're good enough to be on the field, then they shouldn't need to be "protected." Simplified game plans and conservative calls to shield young players just delay the inevitable growing pains, and hand early losses to good teams in the process. Let it rip.
3. Play to win, not to not-lose.
This is my biggest one. You gotta play to win in big games. You can't play to not lose. And against OSU (22) and Miami (25), we played to not lose. That works if you start with Navy or Wisconsin. But against real teams? Nah. You gotta go out and trust that your guys are going to win the game. This is war, not chess.
4. Figure out who you are in August, then be fearless from Week 1.
Every year except maybe 2023, we improve immensely over the course of the season. The most obvious was in 2024. There was a real "coming to know who we are" that took place during the season. The NIU game was the turning point. Once that team understood who they were (and weren't), we instantly became better. Then you fit that into the fearless mindset and we went into IU, PSU, and UGA and competed at a high level. It's why we won.
The problem is we keep paying for that self-discovery with September losses. You gotta combine the two: figure out who we are in Fall camp, not just assume or guess, as best we can. Then be fearless from the start and adjust later. That's the key.
How do they actually pull that off? Well, that's why they get paid millions and I just watch and complain. But "challenge everything" isn't the answer. I think this is the outline I'd hand out and aim for.