Automatically putting one team ahead of another just because they won months before is nonsense. Yes, the results count, but they're not the ONLY factor. What about the trajectory of the two teams since? What about how they're both playing 90 days later? What about their overall body of work? What about team A beats team B who beats team C who beats team A (a rather common occurrence in conference play)? How are you going to rank each of them ahead of the teams they beat? You can't. Head-to-head is important, but it's only one of many data points in the equation and when it happens early in the season, it's not as important.